Dramatic Body Art Highlights ‘My Body My Rules’ Campaign From Amnesty International

Amnesty International - My Body, My Rules

‘My Body My Rights’, a new global campaign from Amnesty International looks to shine a light on issues impacting the freedom around sexual and reproductive rights of people around the world. These include the right to determine your own sexual orientation and gender identity, and the right to access a comprehensive range of health services, among others.

The campaign features the dramatic work Tokyo based artist Hikaru Cho, a second-year student of Visual Communication and Design at Musashino Art University in Tokyo.

The campaign was created by London agency Taylor Herring.

[via The Drum]


Nestlé UK Revives Retro Packaging for Alzheimer’s Society Project

Nestle Retro Packaging

Last month, a very interesting (and in my opinion, inspiring) project was announced by Nestle UK & Ireland. The company announced they were working with the UK-based Alzheimer’s Society to help people with memory disorders connect with happy memories of their past.

Alison Cook, of Alzheimer’s Society explained, “Even something as simple as an old sweet wrapper can bring back vivid memories from a happy time”.

The ‘reminiscence pack’ contains items collected from the Nestlé UK & Ireland Archive, and includes wrappers, tin labels, posters, and a board game from such historic brands such as Rowntree, Carnation, Nescafe and Nesquik.

The project is now being tested by the Alzheimer’s Society in two support groups. You can download PDFs of the retro-packaging at Nestle.

[via Nestlé]


British Royal Mint Commissions £12,000 Christmas Pudding

Royal Mint Commissions £12,000 Christmas Pudding

Putting a silver coin into the Christmas pudding is a long standing tradition amongst British families. The coin is thought to bring good luck and wealth for the following year to the person who finds it. That luck would begin with not choking on the coin while enjoying the dessert.

This year the British Royal Mint has commissioned actress, writer and now cake-entrepreneur Jane Asher (yes, the same Jane Asher who was engaged to Paul McCartney in the 1960s) to create an extravagant and regal Christmas pudding, based on a 200 year old secret family recipe containing festive spices, dried fruits and blanched almonds.

The most expensive ingredient in the dessert is 35 rare silver and coins, including five 2013 uncirculated £5 Sovereign Gold coins each worth £1,900 and thirty Silver Sixpences.

[via PSFK]


London Creative Shop Designs Wrapping Paper Inspired by Cold & Flu Viruses

WCRS Wrap-up Project

With cases of homelessness in the UK increasing by 31% in the last two years, London creative agency WCRS looks to raise awareness of the issue with The Wrap-Up Project.

With the onset of winter, people living on the street become even more vulnerable to sickness. With that in mind, the agency has created a series of colourful Christmas wrapping papers which feature graphical representations of the viruses for the common cold, influenza and pneumonia as snowflakes.

The papers are available on ebay in packs of 3 (£8), 5 (£12.50) or 10 (£24), with all proceeds supporting the work of London charity St Mungo’s, which helps people transition to a new life off the streets.

[via Design Taxi]


Mother London Creates Nested Doll Set in Support of Russian LGBT Community

Mother London - Russian Dolls

As a sign of solidarity with Russia’s besieged LGBT community, ad agency Mother London has created a set of nested dolls featuring well-known gay icons Elton John, Stephen Fry, George Michael, Graham Norton and Tom Daley (seriously folks… no Freddie Mercury??).

Seven sets of the limited edition dolls will be auctioned off at torussiawithlove.co.uk between December 13th and 22nd with proceeds supporting the work of The Kaleidoscope Trust with the Russian gay community.

In the spirit of giving, Mother London plans to deliver a set of the dolls to the Kremlin as well as the Russian Embassy in London this holidays.

[via Design Taxi]


Budweiser UK Launches Knitbot, a Twitter-Powered Sweater Knitting Machine

Budweiser Knitbot

It looks like this year big brands have discovered the lowly holiday sweater, and have made it a part of their marketing campaigns leading up to Christmas. First out was Coke Zero’s Sweater Generator contest, where fans could create a mockup of a holiday sweater using the online tool. The 100 sweaters with the most votes will be produced and awarded to their creators just in time for the holidays.

Budweiser UK has launched a seasonal sweater-themed promotion in support of designated drivers. The brand is using Knitbot, a Twitter-powered knitting machine that responds to tweets that include the hashtag #jumpers4des.

The Knitbot will work around-the-clock for 10 days (November 26 to December 10) creating the red sweaters that include images of the Budweiser’s iconic Clydesdale horses. On December 11, designated drivers in the UK can apply on the Budweiser UK Facebook page for a chance to win one of the creations.

[via PopSop]


British Airways Digital Billboards React to Aircraft Flying Overhead

British Airways - 'Magic of Flying' Digital Billboards

This outdoor digital billboard created for British Airways by Ogilvy 12th Floor is certainly an inspired example of real-time advertising.

The digital billboards — part of the airline’s ‘Magic of Flying’ campaign — are located in Chiswick and Piccadilly and interact with British Airways aircraft flying overhead.

The billboards use custom-built surveillance technology, that track the plane flying overhead, interrupting the normal rotation of the billboard with an image of a child pointing at the plane as it passes over.

The billboard displays the flight number and the destination it’s arriving from, along with information such as the lowest available fare or the temperature at that location.

[via Marketing Week]


Baileys Christmas Ad Features Modern Spin on Classic Nutcracker Story

Baileys Nutcracker

Experiencing a live performance Tchaikovsky’s Nutcracker Suite have become a Christmas holiday tradition for audiences around the world.

Agency BBH London and Baileys have pulled together a ‘A List’ of talent to create a condensed stylized take on the classic tale. Leading the production is ‘Three Little Pigs‘ director Ringan Ledwidge, ‘Black Swan’ choreographer Benjamin Millepied, composer, pianist and producer, Nicholas Britell, costume designer Rosa Dias and set designer Sarah Greenwood. The dancers are Royal Ballet Dancers Steven McRae as the Nutcracker, Thiago Soares as the Mouse King and Iana Salenko as Clara, the heroine of the story.

The retelling begins with the group of girls heading out through a snowy forest for a girl’s night out at Candyland. After enjoying a complimentary Baileys, a suave Nutcracker steps forward for a dance. Soon they’ve attracted the attention of a tattooed Mouse King, who steps forward and makes a grab for Clara. Before you can say “pirouette” there’s a full-scale dance-battle going on between the two. Clara ends it all with a spinning round kick to the face of the Mouse King, before heading off for more fun (and Bailey’s) with the girls.

Appropriately enough the full 2 minute ad debuted during the UK TV premiere of ‘Black Swan‘.

Baileys Christmas Nutcracker

The making of our Baileys Christmas Nutcracker

[via Creativity]


Dominos Creates Brand-Sponsored Squad for ‘Call of Duty’ Play on Xbox 360

Dominos #gamefuel

While not one of the traditional food groups, pizza is certainly one of the essential elements that fuel any all-night gaming sessions.

With this knowledge at hand, Dominos UK and ad agency Iris recruited a squad of amateur gamers to represent the company by competing in “Call of Duty” with money-off voucher codes on the line.

Dominos will use their social media channels to ask gamers to add the gamertag DominosPizzaUK on xBox 360.

Nick Dutch, head of digital at Domino’s Pizza Group said:

“We’re constantly seeking new ways of engaging with our audiences and understanding what makes them tick. Playing the games they want to play is an important part of that process, and something that hasn’t been done – so we’re excited to see how far Team Domino’s can go!”

[via The Drum]


UK Band Partners With Mobile Stargazing App to Debut New Single

Metronomy debuts new song in Night Sky app

To get a first listen to UK electronic band Metronomy’s new song, fans will have to search the heavens to find it.

In an inspired promotion, the group has partnered with stargazing app Night Sky to debut their new track titled “I’m Aquarius”.

On Monday, November 11 Night Sky users will receive a notification to update the app. Once updated, users scan the sky looking for the constellation of Aquarius to unlock the song.

The Night Sky app is available for the both Android and iOS platforms.

[via Prote.in]