A&W Tweets Mouth-Watering Response to Rogers Outage

With a service outage affecting nearly two thirds of Rogers 10 million Canadian customers, thousands took the opportunity to use social media to vent their anger and frustration with the company.

However, over at A&W Canada, their social team was taking things in stride, tweeting “#Rogers is down? I needed both hands to hold this Teen Burger anyway.

The post came complete with a first-person view of a fully loaded burger.


Argentine Football Player Deletes All of His 92,000 Twitter Followers for Nike Ad Campaign

Argentine Football Player Deletes Twitter Followers for Nike CampaignWith it’s growth as an important social media platform, people have done crazy things to build up the number of their Twitter followers.

Individuals and companies have been even known to purchase huge blocks of fake Twitter followers to try to bolster their social media credibility. Other individuals have deleted part or all of their following to try to reconnect with the audience that truly matters to them.

On August 16, Argentine soccer star Burrito Martinez of the Boca Juniors, surprised everyone by announcing, “Hoy dejé mis 92.112 seguidores para volvermelos a ganar jugando cada partido como el primer partido.”, which in English would read, “Today I erased my 92,112 followers with the idea of winning them back by playing every match as if it were my first.”

The bold move was part of a Nike ad campaign dubbed “Bautismo” (Baptism in English) in which the team were encouraged to play every game as if it was their first. Thanks to the publicity of his bold move, he immediately began to rebuild his Twitter following and has already attracted more than 45,000 followers in two weeks.

The campaign was created by BBDO Argentina.

[via The Denver Egotist]


Surrender Control of Your Tweets to Raise Awareness of Tourrette Syndrome

Tourette Syndrome Foundation of Canada - Surrender Your Say

Today, (June 19) people who follow my Twitter account may see some unusual tweets. I’ve volunteered control of my Twitter account for the next 24 hours as part of “Surrender Your Say“, a campaign to help raise awareness of Tourette syndrome. I’ll have no control over what is being posted or the frequency that I post, to mimic the sudden involuntary vocal or physical actions associated with the condition.

“The biggest obstacle for people dealing with Tourette Syndrome is the attitude that people have when they see someone with physical and vocal tics. Without knowledge of the disorder, people are quick to judge. Surrender Your Say will help more people become familiar with the disorder and will help achieve the TSFC goal that all people who have Tourette Syndrome will lead quality lives as accepted and valued members of an informed, tolerant society.”
– Cathy Wylie, TSFC President

The initiative created by Saatchi & Saatchi Canada, and has attracted over 1800 participants last time I checked.

[via Great Ads]


Fiat’s Abarth 500 “Too Fast to Follow” on Twitter

Fiat Abarth 500 - Too Fast to Follow on Twitter

While certainly not the most important metric of social media success, increasing the number of followers is an important pursuit for a lot of Twitter users and brands. Some Twitter users have even gone to the social media black market to buy large blocks of fake users to increase their follower number.

It’s quite the opposite strategy with Fiat Germany, who aren’t interested in follower numbers at all for the Fiat Abarth 500 Twitter profile. To reinforce the messaging that the car is “Too Fast to Follow”, (top speed is 205 km/h) and contravening everything about the way social media should work, you cannot even follow the account. Yes, you can press the ‘follow’ button, but in moments you will be blocked keeping their follower account steady at “0”.

[via Mdelmas]


JELL-O Leverages #FML Tweets For “Fun My Life” Pudding Giveaway

JELL-O #FMLThere can be no denying that life can be tough sometimes. So, when the going gets tough, it’s time to jump onto Twitter and let everyone know just how tough things are. But don’t forget to include the #FML hashtag.

For those social media neophytes, the acronym FML stands for “Fuck my Life”, and at current count there has been nearly 60,000 #FML tweets in just the past nine days.

But, ad agency CP+B is helping JELL-O to reach out and turn those #FML frowns upside down. They’re reaching out on Twitter to “Fun My Life”, giving away coffee, free music, movies, whoopie cushions and of course, a generous helping of packs of Jell-o pudding. Check out the tweets and responses at jelloFML.com.

Last summer CP+B and JELL-O, monitored Twitter for tweets using the happy and sad face emoticons. When the number of sad faces overtook the happy faces they gave away free pudding to help improve the nation’s mood.


Jamaican Tourist Board Writes Romantic Valentine Tweets In the Sand

Jamaica Tourist Board - Valentine's Day Tweets in the Sand

This Valentine’s Day as we bundle ourselves up against the cold winter winds, shed a frozen tear for the team at DraftFCB NY who are sequestered at a private beach in Frenchman’s Cove, Port Antonio, Jamaica.

The agency is collaborating with the Jamaican Tourist Board for a special Valentine’s-themed social media campaign. The team will take your romantic tweets posted with the hashtag #jamaicavalentine, write them in the warm beach sand and post the results to Twitter and Facebook.

The person posting the most romantic tweet will win a 3 night stay at Secrets St. James Montego Bay.

My favorite tweet of the day has to be: “I will love you until the zombies get you”.

[via Business Insider]

photo from Facebook


Heineken #TweetforaTable Saves Slackers From Valentine’s Day Heartbreak

Heineken Valentine's Day #tweetforatableHeineken USA and their ad agency Wieden + Kennedy N.Y. are out to save a few would-be Valentino’s from a romantic washout this February 14.

They’ve secured reservations at great restaurants New York, Los Angeles and Chicago and are handing them away on Twitter to desperate who tweet the hashtag #tweetforatable.

[via Mashable]


Oreo, Audi and Tide Light-Up Twitter with Zingers During Super Bowl Blackout

Oreos - Tide - Super Bowl Blackout Response

It’s not a surprise that the social media teams of major brands were on high alert during Sunday’s Super Bowl. With investments in 30 second advertising spots running in the neighbourhood of $4 million during the broadcast, it was paramount that reaction to ads be tracked (and possibly responded to) in real-time.

When a blackout affected half the stadium in the third quarter, delaying the game was delayed for 34 minutes, a few savvy social media teams jumped into the fray with some witty, well-timed tweets.

Audi poked fun at fellow German automaker Mercedes-Benz, title sponsor of the New Orleans Superdome, posting, “Sending some LEDs to the @MBUSA Superdome right now…”. Over 9,000 retweets followed.

Tide responded with, “We can’t get your #blackout, but we can get your stains out. #SuperBowl #TidePower”, linking to an image associated with their Stain Saver campaign.

Probably the best response came from Oreo, “Power out?” Oreo posted to Twitter. “No problem. You can still dunk in the dark.”, with a link to an image of an Oreo lit up in a spotlight. The tweet went on to be retweeted 10,000 times within the next hour.

While the three brands mentioned here all invested heavily in their traditional spots, these off-handed remarks captured significant attention with those of us engaged with Twitter as a second screen experience.

[via Advertising Age]

Follow @MellowMushroom and You Just Might Get Followed Back for Real

Mellow Mushroom - Follow Back

When third year law student, Andrea Chiz Plylar (@acplyler) followed the Twitter account of Mellow Mushroom, a Georgia-based pizzeria chain, she probably had little idea that she would be followed back… in real life.

3 days later, Andrea was indeed being followed back by Mellow Mushroom mascot ‘Mel O. Mushroom’. In all, 20 Twitter users were follower back with hidden cameras, with help from their friends and family.

The ad comes from Atlanta ad agency, Fitzgerald + Co.

[via AdAge]


The Script Launch Geo-Social Concert Ticket Giveaway

Get Me to the Script

Fans of Irish rock band The Script can scoop up tickets to this week’s sold-out shows in London and Manchester by posting tweets containing #GetMeToTheScript.

Each tweet sent with the hashtag helps to reveal the location of the free tickets by magnifying a map on The Script’s Facebook page. The first fan to arrive at the location wins the tickets.

The giveaway is a great example of combining Twitter and Facebook to effectively promote and manage a small-scale social campaign; Twitter for it’s ability to amplify a message and a Facebook page app for a simple hosting solution.

‘Get Me to The Script’ was put together by Essence London.