Dermablend Demonstrates Tattoo Cover-Up Product With Zombie Boy Tranformation

Zombie Boy covers up tattoos using DermablendRico Genest (a.k.a. Zombie Boy) is a Montreal-based fashion model who is best known for the striking tattoos that cover the majority of his body and his face that give him the appearance of a rotted corpse. Over the past 6 years Rico has been working with tattoo artist Frank Lewis, spending thousands of dollars to create his striking look. Earlier this year he had the chance to grapple with Lady GaGa in the ‘Born This Way‘ video.

Rico is featured in ‘Go Beyond the Cover’, an amazing demonstration of L’Oreal’s Dermablend skin coverage products. The video features a team of makeup artists using Dermablend’s Tattoo Primer, Leg & Body Cover and Loose Setting Powder to cover up Rico’s tattoos. The promo video runs in reverse showing Rico looking like a typical young male model who could give Derek Zoolander’s ‘Blue Steel’ look a run for it’s money. Rico then removes his shirt and slowly uncovers the zombie-like look of his tattooed face.

The ‘Go Beyond the Cover‘ campaign was created by Montreal’s Tuxedo Agency.