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Tattoo Shop Recruits Steady-Handed Artists with ‘Fill-in-the-Blanks’ QR Code Test

February 25, 2013 by Leave a Comment

Berrge Tattoo - QR Code Recruiting Ad

While QR codes continue to be used and abused by marketers around the world, Instanbul ad agency BURO has found at least one useful purpose for them.

To help recruit new tattoo artists for Berrge, a local Tattoo Shop, the agency created a magazine ad that required a prospective artist to carefully fill in the black areas of a QR code.

Once the dark areas were filled in, the code could be scanned by a mobile phone to link the prospective tattoo artist to the online application form.

[via 2D Code]

Turkey

Filed Under: Art & Design, Print Tagged With: , , , , ,

Turkish Airlines Uses QR Flags for London Scavenger Hunt

August 20, 2012 by Leave a Comment

Turkish Airlines QR Code Scavenger Hunt

Just wrapping up today in London is a campaign from Turkish Airlines that leverages QR codes in a citywide scavenger hunt. Digital billboards on transit shelters display QR codes based on the national flags of countries competing in the London 2012 Olympics. Once the user has scanned a QR code they are redirected to a mobile site where the user can ‘checkin’ to that country.

Other features of the mobile site are; ‘Locations’ which show other QR Flags are in the area around you, ‘Stats’ show you the total number of QR codes you’ve collected, and ‘Offers’ displaying flight specials from London to that destination.

The person who ends up with the most ‘check-ins’ at the end of the contest will win two return ticket to one of Turkish Airlines 200 destinations. The campaign is a great example of how a mobile site can still offer an experience that’s equal to

[via 2D Code]

UK

Filed Under: Out of Home, Travel & Tourism Tagged With: , , , , , ,

Coca-Cola Creates a Happiness Machine for Couples-Only

March 4, 2012 by Leave a Comment

Coca-Cola Happiness Machine for CouplesCoca-Cola’s worldwide Happiness campaign made a stop at one of the busiest shopping malls in Istanbul this past Valentine’s Day.

The special coke vending machine featured secret cameras and was remotely operated and designed especially for couples. However, to get it to work people would have to choose they were a couple by sneaking a kiss or hugging.

The experience was created by Instabul agency C-Section.

Via: 1001 Tales

Filed Under: Advertising & Marketing, Experiential Tagged With: , , , ,