British Airways Digital Billboards React to Aircraft Flying Overhead

British Airways - 'Magic of Flying' Digital Billboards

This outdoor digital billboard created for British Airways by Ogilvy 12th Floor is certainly an inspired example of real-time advertising.

The digital billboards — part of the airline’s ‘Magic of Flying’ campaign — are located in Chiswick and Piccadilly and interact with British Airways aircraft flying overhead.

The billboards use custom-built surveillance technology, that track the plane flying overhead, interrupting the normal rotation of the billboard with an image of a child pointing at the plane as it passes over.

The billboard displays the flight number and the destination it’s arriving from, along with information such as the lowest available fare or the temperature at that location.

[via Marketing Week]


JetBlue’s Election Protection – Win a Flight Out of the Country if Your Guy Loses

JetBlue - Election Protection

JetBlue has just launched Election Protection 2012, a solution for all the loud mouths who are quick to threaten to ‘leave the country’ if their candidate doesn’t win.

Starting October 3, participants can choose their candidate and one of the eligible destination that JetBlue flies. If your chosen candidate loses on November 6, your name will go into a draw to win 1 of 1,006 certificates for airfare from the US to one of the 13 eligible destinations in the Caribbean, Central America and Colombia. And yes, they were round-trip tickets, so you can fly home rested and relaxed after some quality time away from politics.

The data of both party choices and destination are tracked and displayed on the site at

But remember my American friends, on November 6 get your butt out there and vote for real.