Toyota Belgium Uses Street Art Installations to Usage of Rearview Cameras

Toyota - Protect What's Behind You

To highlight the positive benefits of rearview cameras, Toyota Belgium collaborated with agency Happiness Brussels and street artist Ernest Zacharevic to create a series of six striking street paintings in a Brussels parking garage.

The paintings jump off the wall creating a 3D illusion by using real-world objects such as a ride-on toy, shopping cart and soccer ball, and include the tagline, “Protect what’s behind you. Drive with a rearview camera”.

[via Creative Criminals]


Cat Risks Nine Lives for Purrfect Car in New Zealand Toyota Ad

Toyota Corolla - Alloroc the Cat

Without giving it all away, this New Zealand ad for Toyota Corolla may not be the best one for overly-sensitive cat lovers to watch.

In the ad, Alloroc, a hyper-focused, puff ball of a cat falls hard for the serenity of the new Toyota Corolla (it even kind of matches it’s fur). After just one ride to the vet, the cat is smitten and will do ‘anything’ for another drive. Soon certain ‘accidents’ begin to happen around the neighbourhood.

The TV ad is supported by a website featuring downloadable Alloroc wallpapers, as well as a CatCam walkaround of the car features inside and out. A special window sticker of Alloroc is available from Toyota dealers in New Zealand.

The ad was created by Saatchi & Saatchi New Zealand, directed by Hamish Rothwell for Goodoil.

New Zealand

The Toyota Prius Ad Brings the Whole Family Together… Literally

Toyota Prius People Person TV adI can’t wait to see the ‘Making of…’ version of this ad.

The Toyota Prius family has expanded for 2012 from the original one to include the smaller one, the bigger one, and the one that plugs in.

I’ve heard of family members being clingy, but this is ridiculous. If it wasn’t for the awesomeness of hearing The Kinks ‘Got to Be Free’ in the background I’d still be reeling in the creepiness of this ad.

Ad was created by Saatchi & Saatchi LA.

Toyota Launches ToyoTags to Connect Car Shoppers to Mobile Content

Toyota ToyotagSome people have written that it’s ironic that Toyota has decided to use SpyderLynk’s SnapTag technology instead of QR codes. After-all it was the Toyota subsidiary Denso that first developed the QR Code in 1994 as a tracking system for their auto parts manufacturing business. That system, which came pre-installed on mobile phones in Japan soon became a widely used method to connect mobile users to online content.

A Toyota spokesperson explains in the press release that they “sought a barcode technology to extend their marketing efforts and get ahead of the innovation curve.” They’ve gone as far to name the version of SnapTag as the ToyoTag, but even after reading the rest of the press release I’m not sure why they chose SnapTag over other 2D barcode technologies. I suspect it may come down to the ability for a SnapTag to fit in better with a company’s branding. The other reason could be that SnapTag includes alternative connection methods for users to access the online content via established services such as MMS and Email.

The ToyoTag that you see here did not work for me. I have had the ScanTag iPhone app installed for some time and has worked fine on previous occasions. The ToyoTag scans correctly, but it ‘times out’ before it can access the mobile site. It maybe that the tag above may just be a sample and it not active on the SnapTag server right now. When I emailed a photo of the SnapTag to the email included on the graphic, I received an email back within just a few seconds that included a link to the Prius mobile website.

SnapTag’s are also be used in the September issue of Glamour and I’ll be reviewing that later today.

ToyToyota’s Backseat Driver Turns Every Car Trip Into a Game

ToyToyota iPhone AppI’m typically the guy that always calls “shotgun”, but if I had a fun iPhone app like this I would be calling “backseat driver way more often. This app allows kids (and people like me) to sit back and truly enjoy the ride from the back seat.

In the Backseat Driver iPhone game from Toyota’s newly launched ToyToyota division the player follows along behind the “Papa Car” (that’s what they call it) which uses GPS to mirror the route that the real car is travelling. The player can steer the Game Car along the route to pick up objects that the guide car drops, as well as icons representing the stores and facilities that exist along the real life route.

The objects that are captured are worth points than can be exchanged later to customize the player’s car. The route and the game car design can then be shared over Twitter.

The app was created by Tokyo/NYC creative super-shop Party, which were featured in Fast Co Design back in June.