Are You Swedish-ish? VisitSweden Launches Tourism Campaign with Instagram Contest

Visit Sweden - StockholmVisitSweden has launched LiveSwedish, it’s 2012 campaign with a photo contest using Instagram, and wants people in the UK to take photos of themselves ‘living Swedish’ and consider Sweden as a possible travel destination.

Participants are asked to upload their photos to Instagram with one of campaign hashtags: #LiveStockholm, #LiveSkane or #LiveGothenburg. The three LiveSwedish curators will select the image that best captures the essence of their location. The winning photographer will win a week’s trip to experience the real Sweden.

The curators, from Stockholm, Gothenberg and the Skåne region will take turns for a month curating content on the VisitSweden Facebook, Twitter, Instagram and Tumblr accounts.

The “LiveSwedish‘ campaign was created by London agency glue Isobar.

Newfoundland and Labrador Tourism Release Spectacular New TV Spots

Newfoundland and Labrador Tourism - Iceberg AlleyNewfoundland and Labrador is without a doubt one of the most visually spectacular places on earth. Two new ads from Newfoundland and Labrador Tourism showcase that rugged beauty of just a few of the 29,000 kilometers of coastline for all to see and become enchanted by.

The first ad, ‘Iceberg Alley’ (embedded above) was shot at various spots around the Change Islands where enormous icebergs are a common yet spectacular site. The second ad ‘Secret Place’ was shot at Mistaken Point Ecological Reserve on the southern Avalon Peninsula, where fossils from 565 million years ago have been found within the rugged rocks.

The two ads were created by St. John’s-based Target Marketing, and directed by Alar Kivilo of Sons & Daughters. Kivilo is no stranger to Newfoundland and Labrador, having previously directed the ‘Viking‘ and ‘Ancient Land‘ ads.