Giant Vending Machine Dispenses British Columbia Experiences

100BCMomentsSan Franciscans passing by Justin Herman Plaza on May 17 stumbled across a 14-foot-tall, 10 foot-wide vending machine that appeared overnight. No, it wasn’t another magical Coke machine. This was the BC Moments Machine, a promotion for Tourism British Columbia and the 100BCMoments website encouraging people to consider a visit to BC this summer.

Throughout the day the BC Moments Machine ‘dispensed’ such exciting items as mountain bikes, kayaks and BC-made surfboards.

The experiential campaign was created by Citizen Optimum, with the vending machine produced by The Media Merchants.

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