Kiefer Sutherland Pitches Story-Starter Ideas In New Jose Cuervo Ad

Jose Cuervo - Have a Story

A great man once said, “Every great story starts with tequila.” Come to think of it, I think that may have been the words of someone I went to college with, and most of those “great stories” involved lengthy explanations to girlfriends, landlords and maybe a police officer or two.

Jose Cuervo wants you to have a story, and they’ve brought on Kiefer Sutherland in a new 60 second commercial, to provide you with some idea starters. Sutherland, who is no stranger to being the subject of booze-fueled adventures, recently made headlines for a drunken striptease (actually, he only removed his shirt) in Calgary on an off-night from filming the movie Redemption.

So, it seems whether you’re into musical performances on public transportation, bare-knuckle fighting in dimly-lit warehouses, or just having a few friends over for a few games of spin the tequila bottle. Whether you’ll be able to remember your story the next morning (or on the witness stand) is a whole other thing. Just remember, drink responsibly and stay out of the newspapers.

You can follow other peoples epic adventures by searching the hashtag #cuervostory on Twitter or Facebook.

The ad was created by McCann New York, and directed by Dante Ariola for MJZ.

[via Agency Spy]


Thirsty for Frozen Cherry-Lime Sauza-Rita? Why Not Make it With a Lifeguard

Sauza - Make it With a Lifeguard

Firemen and lifeguards may not be getting much respect at AXE these days (where astronauts rule), but Sauza Tequila still has work for these shirt-challenged hunks.

Last April, Sauza and ad agency Havas recruited a fireman (and a kitten in a beret) to demonstrate how to create a Sauza-Rita, while still fanning the flames of women everywhere. This time the tequila brand has gone seaside with a lifeguard (and a puppy), and he’s cooling things down with instructions on how to blend-up a Frozen Cherry-Lime Sauza-Rita.

– 3 cups of ice
– can of lime-ade
– cherry soda
– light beer
– Sauza

The ad isn’t without controversy, and it has everything to do with Anderson Davis, the actor portraying the shirtless lifeguard is also featured sans shirt in a very similar feeling ad for Kraft Zesty Dressing released only days before the Sauza ad was posted.

It turns out that the commercials were both shot within days of each other back in February, with Davis apparently making no mention of the campaign similarities to either agency. However, both ads appear to be heavily influenced by the 2010 Old Spice ads with Isaiah Mustafa.

[via BrandChannel]


If You Have to Make a Margarita, You Might as Well Make it With a Fireman… and a Kitten

Sauza Margaritas - Make it With a FiremanIf you’re looking to learn how to make some Margaritas, then having a good-looking fireman walk you through the complex process is a bonus. If you were add-in a kitten wearing a beret, then well you have a YouTube win!

While comparisons to the Old Spice guy are inevitable. While he appeared ‘on a horse’, he never featured a kitten wearing a beret in his videos. Nor did he help anyone choose leggings or pants, telling people leggings are pants, or discussing leggings and jeggings versus… anyways you get the picture.

While the fireman glosses over the exact measurements of the ingredients of the pitcher, you can find it at


  • 1 can Sauza® Blue Silver 100% Agave Tequila*
  • 1 bottle light beer (looks like Corona to me)
  • 1 can frozen limeade
  • 1 can water

The ‘Make it With a Fireman’ campaign comes from EURO RSCG/Chicago, and is produced by Supply & Demand Integrated.