CNN Begins Experimenting with On-Air QR-Codes

CNN Impact - QR CodesToday I came across CNN using an on-screen QR Code to direct viewers to additional content on their mobile site. After researching a bit online, it turns out that the cable news channel began using these last weekend.

CNN has consistently been experimenting with social and mobile platforms over the past few years, having been one of the first media outlets to use Twitter to enhance their news coverage.

In this case, the QR Code was used as part of CNN’s Impact Your World Japan feature and when scanned directed viewers to a mobile page where they found links to organizations that are helping in the earthquake/tsunami relief effort.

The QR code was shown on screen at the end of the segment for about 10 seconds, which was nowhere near long enough to find my phone, turn it on, find my QR scan app and point it at the screen. The code did appear like it would be large enough to scan from across the room and I was able to easily scan it from the original photo to the right. It would be a good idea to have the QR Code shrink to the corner of the screen for a few minutes, and have it appear at a size that still be easily scanned without having to dash up to your screen. Older televisions will surely have issues with the dot density of the codes making them impossible to read

We’ve seen ScanLife 2D codes being used here in both the National Post and Metro newspapers in the past few years to link to additional content on the mobile web. I can see how TV news outlets would be eager to use it for the same purpose. I’m looking forward to seeing QR Codes being used more, and to see additional bridges between content mediums including audio triggers as used in the IntoNow iPhone app.

Photo by renaissancechambara