Make Noise, Go Fast: Nissan Promotes ‘Z’ With Voice-Driven Radio-Controlled Cars

Nissan Voice Driver Cup

Anyone who has ever played with toy cars can tell you that the way you make them go fast, is to make the engine noise yourself. Nissan and their agency TBWA/Hakuhodo have collaborated to create voice-driven versions of radio-controlled four-wheel-drive models based on Nissan’s Fairlady Z Sports Car.

The first race, the Japan GP takes place on November 10 at the Nissan Galley in Yokohama, with visitors controlling the cars with their voice in person. The events will be broadcast live via UStream on the Voice Driver Cup website.

On November 17 (but just for 24 hours), everyone around the world will be able to join in and control the cars from their own computer using their microphone.

I’ll be rehearsing my car engine noises, see you at the starting line.

[via DigitalBuzz]


MINI Belux Invites Facebook Fans to Play with Fire and Win a Car

MINI Belux - Fan the FlamesFans of the Benelux MINI Facebook page have the opportunity to both play with fire and win a new car thanks to the ‘Fan the Flame‘ contest. A Mini Countryman has been placed on a ramp in the parking lot at the European Auto Show in Brussels.

The car is held only in place on the ramp by a thick hemp rope. Facebook fans can take their turns remotely flashing a flame from an Arduino-controlled burner placed under the rope. The fan whose flame finally burns through the rope wins the car. The contest is open to anyone over 18 with a valid Belgium and Luxembourg driver’s license.

The Fan the Flame contest launched on January 10 and after 9 days there have already been nearly 19,000 attempts to burn through the rope.

No one likes to wait in line so MINI has turned line-jumping into part of the contest. Contestants receive points for participating and for sharing a link to the contest with friends. They can then use these points to challenge others ahead of them from positions 11-30 line ahead of them. If they can answer the challenge correctly they get to switch positions in line with the person they challenged. If they lose the challenge they lose points and remain in their position. I was able to get to the 11th position twice, but my inability to read Dutch without re-typing it into Google Translate had me pumped way back down the queue.

Fan the Flame was created by the Brussels office of Agency.comTBWA.