SEAT Demonstrates Brake Energy Recovery System With Shrinking Taxi Fare Stunt

SEAT Taxi Fare

Kinetic energy recovery systems recover the energy present in the waste heat created by a car’s braking system, which can be used later to aid in acceleration, creating fuel cost savings.

To demonstrate the brake energy recovery system to, SEAT Germany and Grey Worldwide rigged up one of the brand’s Alhambra minivans to look like a typical Düsseldorf taxi, complete with dash-mounted fare meter.

Hidden cameras caught the perplexed reaction of customers as the cost of the fare actually decreased each time the vehicle braked. A simple execution that directly communicates the cost-savings of SEAT’s technology.

[via Creative Criminals]


Moving Sand Sculpture Promotes National Drowning Prevention Week

Lifesaving Society BC & Yukon - Sand Sculpture

Just as I get home tonight, I turn on the news to a report that a 9-year-old girl is missing n Lake Simcoe. The sad fact is that there has been 57 drowning deaths in Ontario so far in 2012, and I hope this incident doesn’t add to that total. I am not what you would call a powerful swimmer, but my parents required me to take swimming lessons as a kid. As part of that I have always understood the risks and limitations and my ability to stay safe in the water.

The Lifesaving Society of BC and Yukon marked the beginning of National Drowning Prevention Week by hiring artist David Billings create a moving sand sculpture on Kitsilano Beach in Vancouver. The highly detailed sand sculpture shows the sad scene of a grief-stricken mother cradling the body of her drowned daughter. Beside the sculpture was a sign with the message “The Beach Isn’t all Fun and Games – Educate Yourself on Water Safety”.

The promotion was created by Taxi, Vancouver and the video was shot by Dan Barham.

via Marketing


Rolling the Dice to Adventure in the LivingSocial Taxi

LivingSocial TaxiDaily deal site LivingSocial has created its own version of CashCab, it’s the LivingSocial Taxi.

In this campaign played out in London cabs, passengers are given the choice to continue to their destination or roll the dice to win a special LivingSocial experience.

The experiences included driving a luxury car, cooking demos, wildlife experiences, pole dancing fitness sessions and even a fish pedicure.

Would you continue on with your trip or take a chance on adventure?