Dudes Promote Chasing Mavericks by Surfing the Wild Streets of Manhattan

Chasing Mavericks - Surfing NYC

Mavericks is a legendary surf location for the world’s best big wave surfers. Located about 2 miles offshore off Pillar Point Harbor in Northern California, the unique structure of the ocean floor there is capable or producing waves that can reach 80 feet in height after strong winter storms.

With ‘Chasing Mavericks‘, a movie based on the life of Maverick’s legend Jay Moriarity, starring Jonny Weston, Gerard Butler and Elizabeth Shue, set for release on October 26, two surfers on wheeled-motorized took to the streets and sidewalks on Manhattan to promote the movie.

The stunt was created by Thinkmodo, who also came up with the Zombie Experiment for AMC and a flying people illusion to promote the movie Chronicle.

[via Surfer Today]


RFID Wristbands Help French Surf Fans Post Facebook Pics

French Surf Fans Check-In to Facebook Using RFID wristbandsWhen surf fans arrived at the beach in Biarritz for the Roxy Pro Women’s World Surfing Championships this past July, they found more than just ‘sweet’ waves. Event sponsor partner, Orange distributed ‘RFID wristbands’ that enabled wearers to interact at special terminals located around the event site.

People were able to connect the wristbands to their Facebook accounts allowing them to win free gifts or take photos which were then posted ‘automagically’ to their walls. For every 100 Likes (or check-ins) one surfing lesson was donated to Surf Insertion, a program that provides the surfing experience to rural and urban youth in France.

Let this be a lesson to the people that tell you QR codes are the wave of the future. This is an example of creating an easy experience connecting mobile (in this case not their phone) without burdening users with app downloads and awkwardness of using your camera phone in a public space. There will be a variety of technologies available to connect offline to online, choosing the right one will be dependent on a careful understanding the environment and audience.

Similar RFID bracelet initiatives have been used by Coca-Cola recently at the Rock’n Coke Festival in Instanbul and Coca-Cola Village Amusement Park in Israel