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Samsung Turns Shoppers Into Superstars With Fake Paparazzi

May 30, 2012 by Leave a Comment

Samsung - Would You Be a SuperstarWhen I saw this campaign I was reminded of ‘Idiot Paparazzi‘, one of the funniest features on ‘Talkshow with Spike Feresten’. In that skit a group of photographers ambushed normal folks who had a vague resemblance to Hollywood stars.

To help create buzz about the new Samsung NX 200 camera among the trend-conscious Korean youngsters, Samsung launched the ‘Would You Be a Superstar’ campaign. A group of photographers was hired (outfitted with the Samsung NX 200 of course) to act as paparazzi in Sinsa-dong, one of the hottest and fashionable areas of Seoul. After snapping off a series of photographs on the surprised shopper, they slapped a QR code sticker on them and ran off as quickly as they showed up.

When the user scanned the QR code they were directed to a mobile site, where they saw their photograph looking like a magazine cover. The photos were also uploaded to the Samsung Facebook page where an online poll was created to select the most popular photo.

The campaign was created by the Soeul offices of Cheil Worldwide.

via Best Media Info

South Korea

Filed Under: Advertising & Marketing, Experiential, Fashion Tagged With: ,

South Korea’s Emart Uses Shadow QR Codes to Boost Lunchtime Sales

May 6, 2012 by Leave a Comment

Emart Sunny Sales Shadow QR CodeThe much maligned QR code gets a boost of creativity thanks to an initiative by South Korea chain store Emart.

The stores were suffering low sales over the lunchtime hour. To solve this issue they created a three dimensional display that revealed a shadow-based QR code only during the hour of 12 to 1pm when the sun hit at just the right angle. When scanned the users were directed to the eMart ‘Sunny Sales’ mobile site where they could take advantage of special offers including a $12 off coupon, redeemable in-store or on the mobile site. The site orders would be delivered the next day to the buyer’s home.

The campaign proved to so successful that the program was expanded from 13 to 36 locations. 12,000 coupons were issued, there was a 58% increase in eMart membership, and most importantly a 25% increase in sales of eMart mall during lunch hours.

The agency behind Emart’s ‘Sunny Sales’ shadow QR-code is Cheil Worldwide, who last year had produced the Tesco subway virtual store.

South Korea

Filed Under: Advertising & Marketing, Experiential, Mobile Tagged With: , ,