New Ad From Ontario Ministry of Health Compares Social Smoking to Social Farting

Ontario Ministry of Health - Social Farting

A new series of TV ads from the Ontario Ministry Health’sQuit the Denial‘ campaign is out to convince people who refer to themselves as ‘social smokers’, are really just plain old smokers after all.

One of the ads titled ‘social farter’, features a young woman who explains to an interviewer, “Well, it’s true that I fart, but I wouldn’t call myself a farter. I’m a social farter.” Toward the end of the ad, the on-screen copy reads, “Social smoking is as ridiculous and social farting.”

The ads were created by BBDO Toronto, and directed by The Perlorian Brothers for Soft Citizen.

[via Ads of the World]