Filmmaker Spends ‘Secret Life of Walter Mitty’ Promotional Budget on Philippines Relief

Casey Leistat uses "Life of Walter Mitty" Promo Budget for Philippines relief

Casey Neistat is an American filmmaker who gained some notoriety in 2012 when he and his editor Max Joseph went “off-script” while producing an ad for Nike Fuel Band. Instead they travelled around the world for 11 days shooting footage based on the theme of “Make it Count”. The resulting video instantly became a viral hit with over 10 million views.

This time with a budget of $25,000, Casey was asked to produce a film promoting the release of “The Secret Life of Walter Mitty” by 20th Century Fox and Ogilvy & Mather, Buenos Aires. Casey responded with a concept where he would travel to the Philippines and spend all the money helping the victims of the recent devastating typhoon. The agency and studio agreed and soon Casey was off to Manila with his friend Oscar.

They began their adventure with a tweet; “anyone know anyone in Manila who knows how to make shit happen?” An email and phone call followed and soon they were headed south to the town of Cebu where they purchased relief supplies and rented two passenger buses to transport them.

[via Variety]