Thirsty for Frozen Cherry-Lime Sauza-Rita? Why Not Make it With a Lifeguard

Sauza - Make it With a Lifeguard

Firemen and lifeguards may not be getting much respect at AXE these days (where astronauts rule), but Sauza Tequila still has work for these shirt-challenged hunks.

Last April, Sauza and ad agency Havas recruited a fireman (and a kitten in a beret) to demonstrate how to create a Sauza-Rita, while still fanning the flames of women everywhere. This time the tequila brand has gone seaside with a lifeguard (and a puppy), and he’s cooling things down with instructions on how to blend-up a Frozen Cherry-Lime Sauza-Rita.

– 3 cups of ice
– can of lime-ade
– cherry soda
– light beer
– Sauza

The ad isn’t without controversy, and it has everything to do with Anderson Davis, the actor portraying the shirtless lifeguard is also featured sans shirt in a very similar feeling ad for Kraft Zesty Dressing released only days before the Sauza ad was posted.

It turns out that the commercials were both shot within days of each other back in February, with Davis apparently making no mention of the campaign similarities to either agency. However, both ads appear to be heavily influenced by the 2010 Old Spice ads with Isaiah Mustafa.

[via BrandChannel]


If You Have to Make a Margarita, You Might as Well Make it With a Fireman… and a Kitten

Sauza Margaritas - Make it With a FiremanIf you’re looking to learn how to make some Margaritas, then having a good-looking fireman walk you through the complex process is a bonus. If you were add-in a kitten wearing a beret, then well you have a YouTube win!

While comparisons to the Old Spice guy are inevitable. While he appeared ‘on a horse’, he never featured a kitten wearing a beret in his videos. Nor did he help anyone choose leggings or pants, telling people leggings are pants, or discussing leggings and jeggings versus… anyways you get the picture.

While the fireman glosses over the exact measurements of the ingredients of the pitcher, you can find it at


  • 1 can Sauza® Blue Silver 100% Agave Tequila*
  • 1 bottle light beer (looks like Corona to me)
  • 1 can frozen limeade
  • 1 can water

The ‘Make it With a Fireman’ campaign comes from EURO RSCG/Chicago, and is produced by Supply & Demand Integrated.