A Town Paints Itself Black to Celebrate ‘Arthur’s Day’ in New Guinness Ad

Guinness Arthur's Day Ad - Paint the Town Black

September 27th marks the fourth year for Arthur’s Day, an annual music event started in 2009 that celebrates the founder of Guinness, Arthur Guinness. In Great Britain this year’s performers include Tinie Tempah, Texas, Ellie Goulding, Example, Mika, Professor Green, Fatboy Slim and Amy Macdonald.

In the ad to be broadcast starting August 19, a small town transforms itself for the celebration by painting their homes, clothes and even a horse to match the distinctive black colour of a Guinness.

The ad was created by Saatchi & Saatchi London and directed by Daniel Wolfe for Somesuch & Co.

[via Diageo]

UK

Real-World Angry Birds Game Launched in Barcelona

On May 11, in a promotion for Deutsche Telekom, Saatchi & Saatchi U.K. teamed up with game-maker Rovio to create a real world version of the wildly popular mobile game Angry Birds in Barcelona, Spain.

Angry BirdsA mobile phone in a kiosk acted as the game controller, launching the birds out of the digital display and crashing them into the real-world structures.

You can read more about the mechanics of the experience in this Creativity interview with Greg Brunkalla of Legs, the production company tasked with creating the real-life version of the game.

After watching the video, the iPhone version of Angry Birds seems a little tame.