NYC Restaurant Uses Instagram Hashtag to Augment Table Menu

Comodo NYC - The Instagram Menu

Comodo is an small, intimate restaurant in Soho specializing in a menu of Colombian-Spanish-Mexican-Brazilian-American influences that have been adapted to New York. However, what’e even more interesting than the fusion of these food cultures is the ‘social media fairytale’ of how the restaurant came to be.

Ad-agency employee Felipe Donnelly and his wife Tamy Rofe began hosting private dinners every Thursday for local food fans that they connected with through Twitter. Their original idea of doing a dinner every Thursday for a year, and documenting the results on the Worth Kitchen blog, became sidetracked when the success and publicity of their project resulted in a knock on the door and a letter from the NYC Department of Health, informing them that they could no longer serve dinners to the general public from their kitchen. After the shock wore off, Felipe decided to leave advertising for good and the couple rented a commercial kitchen and began holding dinner parties for a crowd of 50-60 people.

In December of 2011, based on the success of Worth Kitchen the couple decided to open Comodo (meaning ‘comfortable’ in Spanish). With the restaurant due to be opened in July, they leveraged crowdfunding site Kickstarter to help fund the last $15,000 worth of expenses.

With the restaurant now open, Comodo is leveraging photos shared by diners on Instagram. Because right or wrong, food fans love to take pictures of their favorite meals; both as reminders of a great dish, but as a way to brag and make friends and followers drool. Comodo has printed the words #comodomenu on Instagram at the bottom of it’s table menu. Curious customers to what the dish looks like can simply grab their smartphone and search Instagram for the hashtag.

Next item on Comodo’s menu should be a 100% mobile-friendly website. While the navigation is not in Flash, the ‘Story of Comodo’ video is embedded as a background element and prevents myself (and I suspect all mobiel users) from accessing the menu, reservations or anything else.

USA

Tourism Richmond Recruits Foodie for 365 Days of Dining Out

Richmond, BC - 365 Days of DiningThe entries are in, and now it’s up to the folks at Tourism Richmond to sort through the 1500+ applications from foodies from around the world to select the lucky person who’ll spend the next year dining out at Richmond restaurants.

The selected applicant will be ‘required’ (tough gig) to dine out at one of Richmond’s 800+ restaurants each day, sharing the experience through photos and blog posts. For their troubles they will receive a base salary of $50,000 CAD, a daily stipend for restaurant meals, apartment and living costs, and a gym membership to hopefully offset the calories from their dining adventures.

You can keep up to date on the contest on the Tourism Richmond Facebook page and the 365 Days of Dining website.

July 8 is Just an Udder Day at Chick-Fil-A Cow Appreciation Celebration

Chick-fil-a Cow Appreciation DayHaving grown up in a small town where the cows outnumbered the humans I can appreciate a good-looking cow as much as the next guy. I can also appreciate a great chicken sandwich. If you’re familiar with the Georgia-based fast food restaurant chain Chick-Fil-A, you know that their most ardent spokes-hmmm people are the cows that advise its customers to “EAT MOR CHIKIN”

July 8th has been declared it Cow Appreciation Day in honour of these lovable spotted mascots and pasture-dwelling bovines everywhere. Simply show up at any Chick-Fil-A restaurant wearing a head-to-hoof cow costume and you’ll get a free meal.

What was that? You don’t have a cow costume on hand? Chick-Fil-A has that covered and have provided a printable PDF for slackers just like you. Print out the cow parts, then search down a pair of safety scissors (no running!), then carefully cut out the cow ears, nose, spots and tail. Once you’ve put your dignity out to pasture head on into your local Chick-fil-A and you’ll at least earn yourself a free entree (and more than a few stares).

If you’re curious what you might look like in a cow costume download the Chick-Fil-A iPhone app, import a photo of your face and then share it with your friends on Twitter and Facebook.