Red Stripe Ref Makes the Official Call on ‘That’ Super Bowl Car Commercial

Red Stripe Ref Makes Official Call on VW Ad

Jamaican beer brand Red Stripe may not name the brand in question, but anyone who follows advertising knows how Volkswagen’s official Super Bowl ad ‘Get Happy’ has stirred up controversy. The ad features a a white office guy (from Minnesota, Land of a “Towsend” Lakes) speaking with a distinctive Jamaican accent, eventually winning over his glum co-workers with his ‘no worries’ attitude.

In an article on the Mercury News, VW spokesman, Scott Vazin said critics have it all wrong, “If you look at the whole intent of the commercial for us, it’s about making people happy. The idea is to put a smile on your face. It’s simple and human and humorous.”

The clip was just one in a series posted to Red Stripe’s YouTube, Twitter and Facebook during and just after the game, with shout-outs to Beyonce’s half-time show, and the winning coach Harbaugh.

[via Meme Machine]

JamaicaUSA

The Shelves of an East London Corner Shop Come Alive for Red Stripe

Red Stripe - Corner Shop Music

Recently, the creative folks at KesslerKramer’s KK Outlet, worked with Stinkdigital and Hirsch&Mann to transform an ordinary corner shop in East London into an immersive animated experience for Red Stripe beer.

As customers reached into the refrigerated shelves for a Red Stripe, the shelves came alive with shaking and tapping of boxes, bottles, cans, packets of crisps, and more. The sounds were programmed to perform the 1978 ska classic “A Message to You Rudy” by The Specials.

Check out the amazing ‘making of’ video embedded below.

How Red Stripe made music in the corner shop.

UK