Rovio Support ‘Freddie For A Day’ with Freddie Mercury Angry Bird

Freddie Mercury - Angry Birds

Wednesday, September 5 marks the third annual ‘Freddie for a Day‘ fundraising event. The event was created by Liz Swanton, web editor of the Mercury Phoenix Trust, the charity founded in 1992 by Queen members Brian May and Roger Taylor and manager Jim Beach to raise money to fight AIDS. Fans are encouraged to don a mustache and dress up like Freddie, and recruit friends, family and co-workers to sponsor their effort.

To help raise awareness and funds for ‘Freddie for a Day’, Angry Birds developer Rovio Entertainment have transforming the flamboyant frontman into a bicycle-riding Angry Bird. ‘Freddie-bird’ has been animated to the tune of ‘Bicycle Race’, Queen’s double-sided hit with ‘Fat Bottomed Girls’ in 1978). The song was infamous for it’s promotional video featuring dozens of nude women riding bicycles around Wimbledon Greyhound Stadium (a foldout poster of the event was included in the sleeve of the ‘Jazz’ album).

Rovio is releasing limited-edition Freddie Mercury Angry Bird T-shirt, and making it available in the Angry Birds and Bravado online stores. A portion of the proceeds will be donated to the Mercury Phoenix Trust.

Last year at this time, I posted about Google’s elaborate Freddie Mercury doodle in honour of his 65th birthday.


Hyundai TV Spot ‘Breaks Free’ to the Tune of Queen Classic

Channel Hyundai - Break Free

Queen were one the most flamboyant rock bands of the 70s and 80s, and their video for 1984 hit ‘I Want to Break Free‘ saw them at their most memorably outrageous. The whole band appears dressed as women, including Freddie vacuuming the carpet dressed in leather mini-skirt, tight pink top, and full mustache. The song became a world-wide top 10 hit (except in the US where it only reached the mid-40s).

The song has been re-imagined for an Australian Hyundai i30 TV spot, stitching together scenes of characters talking to create the lyrics of the first verse of ‘I Want to Break Free’.

The ad was created by Innocean Australia and produced by Prodigy Films.

Earlier this year a spoken version of Bohemian Rhapsody was used in a humorous ad for The Cosmopolitan of Las Vegas.


Spoken-Word Version of Bohemian Rhapsody Rocks Vegas Hotel Ad

Cosmopolitan Hotel - Bohemian RhapsodyQueen’s rock classic ‘Bohemian Rhapsody’ has been recorded over it’s 37 years by everyone from the Flaming Lips to The Muppets; was featured in Wayne’s World; and is the holy grail of classic rock karaoke performers everywhere.

Now in 2012, the lyrics of Bohemian Rhapsody are being featured in a new TV ad for luxury resort and casino, The Cosmopolitan of Las Vegas. The ad is the latest installment in the resort’s ‘Just the Right Amount of Wrong’ campaign, launched in 2010 with this memorable spot.

The spot features the antics of a young man buying a drink for an attractive woman at the end of the bar, but his advances are quickly noticed by her boyfriend and his thuggish associates. As the events escalate, the young breaks into a falsetto and soon after the entire pool area of the hotel breaks out in a fury of singing and head banging.

The ad was created by Fallon, Minneapolis and directed by Steve Ayson of The Sweet Shop.

Google Animates Logo in Honour of Freddie Mercury’s 65th Birthday

Google Doodle Freddie Mercury 65th BirthdayToday would have been Freddie Mercury’s 65th birthday, and you can bet your white tank top and mustache that the party would have been a spectacular one. In the 70s and 80s Freddie and Queen sold millions of album and scored hits with such classics as Killer Queen, We Are the Champions, Another One Bites the Dust and Bohemian Rhapsody among others.

In honour of Freddie’s big day the Google team has replaced their logo with an animated version of the lyrics from one of Queen’s long list of hits, ‘Don’t Stop Me Now’. Why ‘Don’t Stop Me Now’? The lyrics (“Don’t stop me now, I’m having such a good time, I’m having a ball”) were chosen from a HMV poll of 3,000 Queen fans to celebrate the band’s 40th anniversary.

At the time of it’s release in 1979, ‘Don’t Stop Me Now’ was not one of Queen’s best known songs. The song managed to get to Number 9 on the UK singles charts but only managed to peak at Number 86 on the Billboard Hot 100. It’s use in movies (Shaun of the Dead), TV shows (Top Gear), commercials (Panasonic, Gatorade, Cadbury) and cover versions (McFly hit Number One in 2004 as a single from the benefit album Sport Relief) has made it one of Queen’s most popular songs.

You’d have to think that Freddie would have loved the animation showing him floating up from the stage to ride a tiger through rings of fire in outer space. Next thing you know he’s defeating aliens with a rainbow ray before relaxing on a thrown surrounded by singing tigers, lions and mustached bears on bicycles.

This effort by Google ranks right up there with the best of their doodles including ones for Martha Graham, Les Paul 96th birthday, and Lucille O’Ball’s 100th birthday.