Canadian LGBT PSA Seeks to Keep the Winters Olympics ‘A Little Gay’

Canadian Institute of Diversity - Luge

With the official opening of the the Sochi Winter Olympics imminent, discussion around Russia’s controversial laws against gay “propaganda” is still a hot topic. The Canadian Institute of Diversity, is addressing the issue with a new PSA.

Set to the synth sounds of Human League’s new wave classic ‘Don’t You Want Me’, the ad shows a two-man luge team preparing for run by… ahem, thrusting to build-up momentum.

The ad copy reads “The Games have always been a little gay. Let’s fight to keep them that way”.

The ad was created by Rethink, and will be seeded through PR and social channels.

[via Strategy]


Australian Train Safety PSA Features Impossibly Catchy ‘Dumb Ways to Die’ Song

Melbourne Metro Trains - Dumb Ways to Die

Most train safety PSAs rely on scare tactics to make people aware of the results of being careless around train tracks.

Melbourne Metro Trains, agency McCann Melbourne and Tangerine Kitty have taken a different approach, producing a catchy tune titled ‘Dumb Ways 2 Die‘. The song compares the stupidity of someone’poking a stick at a grizzly bear’, or ‘scratching a drug-dealer’s brand new ride’ with ‘standing at the edge of the train platform’ or ‘driving around the boom at a level crossing’.

The PSA features an assortment of cute, colourful risk-takers, who despite their horrific injuries, still manage to return to dance and sing their way through the catchy chorus.

Also included in the campaign is the Dumb Ways to Die website of safety tips, a Tumblr blog featuring animated clips, a Soundcloud posting featuring the song and a ringtone version.