Agency Creates Custom Typeface for Eye Doctor Using Broken Eyeglass Frames

Schossler:  Broken Eyeglass Typface

Dr. Anna Schossler, an eye doctor in Warsaw, Poland who specializes in vision correction. Her expertise is using laser surgery to rid people of their dependence on eye glasses.

To help illustrate that point, ad agency Sek crafted a custom typeface made from the reconstructed remains of broken and twisted eyeglass frames. The typeface was then used for posters advertising Dr. Schossler’s clinic.

[via Gutewerbung]