Follow @MellowMushroom and You Just Might Get Followed Back for Real

Mellow Mushroom - Follow Back

When third year law student, Andrea Chiz Plylar (@acplyler) followed the Twitter account of Mellow Mushroom, a Georgia-based pizzeria chain, she probably had little idea that she would be followed back… in real life.

3 days later, Andrea was indeed being followed back by Mellow Mushroom mascot ‘Mel O. Mushroom’. In all, 20 Twitter users were follower back with hidden cameras, with help from their friends and family.

The ad comes from Atlanta ad agency, Fitzgerald + Co.

[via AdAge]