Dominos Creates Brand-Sponsored Squad for ‘Call of Duty’ Play on Xbox 360

Dominos #gamefuel

While not one of the traditional food groups, pizza is certainly one of the essential elements that fuel any all-night gaming sessions.

With this knowledge at hand, Dominos UK and ad agency Iris recruited a squad of amateur gamers to represent the company by competing in “Call of Duty” with money-off voucher codes on the line.

Dominos will use their social media channels to ask gamers to add the gamertag DominosPizzaUK on xBox 360.

Nick Dutch, head of digital at Domino’s Pizza Group said:

“We’re constantly seeking new ways of engaging with our audiences and understanding what makes them tick. Playing the games they want to play is an important part of that process, and something that hasn’t been done – so we’re excited to see how far Team Domino’s can go!”

[via The Drum]

UK

Follow @MellowMushroom and You Just Might Get Followed Back for Real

Mellow Mushroom - Follow Back

When third year law student, Andrea Chiz Plylar (@acplyler) followed the Twitter account of Mellow Mushroom, a Georgia-based pizzeria chain, she probably had little idea that she would be followed back… in real life.

3 days later, Andrea was indeed being followed back by Mellow Mushroom mascot ‘Mel O. Mushroom’. In all, 20 Twitter users were follower back with hidden cameras, with help from their friends and family.

The ad comes from Atlanta ad agency, Fitzgerald + Co.

[via AdAge]

USA

Domino’s Pizza to Crowdsource Design of the Ultimate Delivery Vehicle

Domino's Ultimate Pizza Delivery Vehicle

What would you do to create the ultimate pizza delivery vehicle?

Rocket launcher to clear traffic?
A cooler to keep drinks icy-cold on the way?
A wood-burning oven in the back seat for that just-out-of-the-oven taste?

As part of Domino’s Pizza’s Think Oven project, the pizzamaker has joined up with Local Motors, an open-source community of car designers and fabricators, and is inviting consumers to join in and help design and build the ‘Ultimate Delivery Vehicle‘.

There’s more than $50,000 in prizes up for grabs, with the design phase beginning today and closing on September 23. After that, phases continue with packaging, interior, surfacing with the rendering ending in February, 2013.

Interested? You can check out the full project brief video here.

[via Car Scoop]

USA

The VIP Fridge Magnet Brings Pizza at the Touch of a Button

VIP Fridge MagnetEven in the very early days of the web, the dream of ordering pizza directly from your computer was alive and well. In 1994 Pizza Hut became the first national chain to launch a website with online ordering in a test to customers in Santa Cruz, CA.

In 2012, ordering a pizza using your computer or smartphone is commonplace, but Dubai’s Red Tomato Pizza has taken pizza ordering to a whole new level of simplicity with the VIP Fridge Magnet. The VIP Fridge Magnet utilizes Bluetooth technology allowing customers to order pizza by simply pressing one button. When the button is pressed a preset order is automatically sent to the pizzeria. An SMS message is sent back to the user to confirm the order.

I imagine that Port Credit, ON may be a little out of Red Tomato’s delivery area, but that Alla Carni e Chilli Pizza on the menu sounds very appetizing. I certainly hope that the VIP Fridge Magnet isn’t some kind of cruel April Fool’s joke.

The project was created by Dubai-based TBWARAAD.

Twitter Provides the Lowdown on Domino’s New Chicken

Domino's Chicken Chef Tate DillowSomewhere last night between laundry, wolfing down supper and catching up on work I caught a bit of a Domino’s Pizza ad that grabbed my interest. The ad features their chicken chef ‘Tate Dillow’, or Chicken Man as he’s apparently called behind his back.

What grabbed my interest was the delivery box that Domino’s CEO, Patrick Doyle holds up halfway through the commercial (you can view the embedded video below). Printed on the box is the question, “Did we get it Right?” with the options ‘Nope, Almost or Yes, We Did’. I thought this was a great idea, get valuable feedback right there while the customer is consuming the product.

Patrick Doyle has been at the forefront of the Domino’s efforts in recent years to make their marketing more transparent He was there in April 2009, reassuring customers after two employees at a North Carolina Domino’s posted videos showing themselves blowing their noses on pizzas (amongst other things). He was there in the fall of 2009 as part of the ‘Oh Yes We Did’ campaign, when Domino’s changed their pizza recipe showcasing customer complaints about the old one. In July 2010, Domino’s launched ‘Show Us Your Pizza‘, asking customers to post pictures of their pizzas for a chance to win $500 and be part of a national marketing campaign.

I had high hopes for the on-box evaluation form. I imagined the form to be perforated with paid postage printed on the back, then I realized this wasn’t 1982.  The customer is asked to provide feedback through Twitter using the hashtag #dpzchicken or on the Domino’s Facebook wall. Seeing Twitter (and Facebook) being used for this kind of instant customer feedback shows once again how mainstream it has become in 2011.

Judging by a quick glance at the feedback in Twitter, Tate may have something to worry about. The tweets, positive and negative, are being pulled in and displayed unfiltered on the more.dominos.com site under the headline ‘See What People are Saying About Tate’s new Chicken’.

While its admirable that they are showing the Twitter stream of reviews, they are definitely turning me off giving this product a try. (I’m also in Canada, and the delivery cost would be crazy)