Samsung UK Recruits 250 David Baileys to Promote NX Smart Camera

Samsung - David BaileySamsung is promoting that their NX smart cameras can turn anyone into a great photographer, maybe even as good as famed UK-photographer David Bailey.

To find out, Samsung are recruiting 250 people in the UK with the name David Bailey. They’ll be supplied with a Samsung NX smart camera, weekly assignments and special personal training from “the” David Bailey. The amateur David Baileys will capture photographs of their daily life to be used in the second phase of the campaign.

A few of the David Baileys have already begun posting examples of their photography.

The campaign was created by Cheil UK.



Ford Europe Celebrates New 2012 Fiesta With Instagram Photo Contest

Ford Europe hosts Instagram Photo ContestDozens of brands like Starbucks, Pepsi, Red Bull are using Instagram to share behind-the-scenes photos with their followers, others such as Ford Europe are using the popular photo sharing app as a photo contest mechanism.

The Fiestagram campaign celebrates new technology found in the 2012 Ford Fiesta, including rear-view mirror camera, keyless entry, and MP3 and USB connectivity. Each week the panel of judges review the entries to determine which Instagram photographer has created the most original and relevant interpretation of the car’s feature. There are weekly prizes and grand prize of a new Ford Fiesta Titanium.

The panel includes editorial photographer James Day; Philippe Gonzalez, founder of; Scott Monty, Ford’s Digital & Multimedia Communications Manager and Luca Anania founder of @photooftheday.

The #Fiestagram hashtag contains nearly 12,000 photos.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at for a cocktail.

Canon Wants to Hear the Stories Behind Your Lost Photo Moments

Canon "Your Second Shot"It’s happened to us all at least once. We lose a record of that special moment by screwing up the photo. In the old days before digital that meant bad lighting, blurry images, red eyes, maybe a thumb in front of the lens or even lost film negatives, slides or prints. Now that people have much better quality cameras and can take more photos these incidents happen even less, but still that once-in-a-lifetime photo can still be lost through lost camera, memory cards or hard-drive crashes.

How it Works
This summer Canon launched Your Second Shot, a campaign promoting the PowerShot ELPH 300 HS. People are invited to submit their blurry or messed up photos and the story behind them for a chance to win one of six cameras. Photos will be submitted in six rounds with a judging committee selecting ten videos for public voting in each round. The top three vote-getters in each round move onto the final round where the Grand Prize Winner will receive a $1000.

I was very excited about this campaign when I first saw the commercials and read through the website. However, as I began to dig through the rules, I was disappointed by the complex process and prizing awards.

How I wished it worked
First: The multiple rounds seem overly complex. I would have liked to see one or maybe two rounds with the top 10 from each appearing in a final round of public voting. Right now (September 5) there are over 700 entries, it’ll be interesting to see if entries trail off or increase over the other five rounds.

Second: The prizing seems weak, a $250 camera would be a fine prize for all 20 finalists in my scenario suggested above. It would have been great to see the winner get their photo disaster recreated up to a certain value – while that may have been complex to administer it would have made for a greater story in the end.

Overall, a very cool idea for campaign – I would have liked to see more of that initial ‘big idea’ carried through the process and prizing.

Tokyo Police Club record 10 Covers in 10 Days for Polaroid’s Movement

Polaroid - Tokyo Police Club 10 CoversAs part of Polaroid’s ‘The Movement‘ campaign, Canadian band Tokyo Police Club has been hard at work recording 10 cover songs in 10 days. They’ve also been documenting the late night sessions using Polaroid instant photography and saving them in a gallery for each track.

The project began at midnight August 23 when the band entered Red Bull Studios in LA to rehearse and record the first track ‘South Side‘, a song first made famous in 2001 by Moby and Gwen Stefani. The finished track was uploaded to Soundcloud and then premiered on the next afternoon at 1 pm PST.

The band has carried on that same routine over the next 10 days, finishing up last Saturday afternoon with the release of a cover of Miley Cyrus’ Party in the U.S.A.’ The guys even managed a few shoutouts to Canadian provinces as the song winds down.

A track was chosen for each year between 2001 and 2010 including Kelly Clarkson’s ‘Since U Been Gone‘, LCD Soundystem’s ‘All My Friends‘ and Queens of the Stone Age’s ‘Little Sister‘. Apparently plans are already in the works to package all 10 songs for release in the coming weeks. It’s certainly fun to hear Tokyo Police Club’s distinctive sound applied to this variety of covers.

Full Track List: check out all the songs on Tokyo Police Club’s Soundcloud page.

1. South Side (Featuring Morgan Kibby of M83) / Moby feat. Gwen Stefani (2001)
2. Sweetness (Featuring Michael Angelakos of Passion Pit) / Jimmy Eat World (2002)
3. Under Control / The Strokes (2003)
4. Since U Been Gone / Kelly Clarkson (2004)
5. Little Sister (Featuring Orianthi) / Queens of the Stone Age (2005)
6. Long Distance Call (Featuring Ray Suen of Mariachi El Bronx) / Phoenix (2006)
7. All My Friends8. Kim & Jessie (Featuring Jamie Jackson of Hot As Sun) / LCD Soundsystem (2007)
8. Kim & Jessie (Featuring Jamie Jackson of Hot As Sun) / M83 (2008)
9. Strictly Game / Harlem Shakes (2009)
10. Party In The U.S.A. / Miley Cyrus (2010)

Instagram’s Success Lures Brands into the Picture

Instagram: NPR, Starbucks, Levi's BraziliPhone app Instagram is one of the hottest tech properties out there right now despite its lack of a traditional web presence. It does display a page images shared by its users on Twitter, Facebook or Tumblr. Virtually all the interaction takes place in the iOS-only app, where users stylize their own photos and follow the stream of others.

The application was launched in the early fall of 2010 by Kevin Systrom of Burbn, Inc. and became an instant hit gaining over 100,000 users in just it’s first week. In late December that user number grew to 1 million, and by last week (Feb 14) that figure has doubled to 2 million users.

Instagram is a simple application, you take a picture using the camera phone or select an existing one from your library. Next, you select one of its 12 retro-look  filters, then share it to your Instagram followers as well as to Twitter or Facebook if you choose. You can follow the shared images of other Instragram users, adding likes and comments as you go.

Here are examples of how brands and news services have started to explore ways to use Instagram to enhance their own photo sharing, or to solicit photos from users for contests.

  • Levi’s Brasil are sharing imagery of their new products line.
  • NH Hotels are hosting a contest asking consumers to share Instragram images on Twitter with the hashtag #WakeUpPics.
  • CNN iReport and NPR are supplementing their existing news with Instagram and are getting comments and dozens and ‘likes’ on each photo they share.
  • Starbucks is sharing images of products and asking followers opinions of new store signage ideas.
  • Brisk is crowdsourcing an Instagram photo shared with the hashtag #briskpics to appear on a new can to be introduced at SXSW.

So,what are these brands and organizations hoping to achieve by using Instagram? In most cases they are simply dipping their toes and testing the waters by sharing a few photos here and there. However, NPR and CNN have built up large followings of 13,000 and 8000 respectively, and images frequently receive dozens of comments and likes. UPDATE: On February 24, Instagram announced a new real-time API that would allow developers to create new web applications and services from its user’s uploaded content.

It will interesting where Instagram goes from here. Similar apps like PicPlz and Hipstamatic are providing some competition plus a rumour is making the rounds that Facebook may add their own ‘retro-look’  filters to user’s photo albums. With big brands experimenting and a user base of 2 million and growing, the only way is forward. One hopes that Instragram will be able to maintain its simplicity as it grows.

As our digital cameras get more sophisticated, the more popular it becomes to make them look like they were taken in another era.