Shadow of ‘Game of Thrones’ Dragon Appears on Los Angeles Office Tower

Game of Thrones - Dragon Shadow

You couldn’t blame drivers in LA for slowing down or doing a double-takes as they saw what appeared to be the shadow of a huge dragon against the size of a Sunset Boulevard office tower. The billboard promotes Season 3 of Game of Thrones which returns to HBO on March 31.

But the dragon sightings aren’t just confined to the west coast, the shadow of one of Daenerys Targaryen’s dragons can also spotted in a NY Times spread earlier this week.

[via Screen Crush]

image via Reddit

Turkish Airlines Uses QR Flags for London Scavenger Hunt

Turkish Airlines QR Code Scavenger Hunt

Just wrapping up today in London is a campaign from Turkish Airlines that leverages QR codes in a citywide scavenger hunt. Digital billboards on transit shelters display QR codes based on the national flags of countries competing in the London 2012 Olympics. Once the user has scanned a QR code they are redirected to a mobile site where the user can ‘checkin’ to that country.

Other features of the mobile site are; ‘Locations’ which show other QR Flags are in the area around you, ‘Stats’ show you the total number of QR codes you’ve collected, and ‘Offers’ displaying flight specials from London to that destination.

The person who ends up with the most ‘check-ins’ at the end of the contest will win two return ticket to one of Turkish Airlines 200 destinations. The campaign is a great example of how a mobile site can still offer an experience that’s equal to

[via 2D Code]


Ford Puts New Grand C-Max Into Customers Hands Using Augmented Reality

In late February Ford of Britain launched the an augmented reality campaign using Panasonic’s new 3D depth imaging technology to promote its new Grand C-MAX. The user interface is based on natural movement and hand gestures rather than using printed markers as a point of reference as in ‘traditional’ augmented reality experiences.

Users could interact with the display by holding their hands up to the screen. They can then use virtual buttons to choose the cars colours, open doors or fold down the seats, rotate and explore 3D ‘virtual’ models of the cars on the screen and in their hands.

Mark Simpson of Ford of Britain said:

Mark Simpson at Ford said: “Using live interactive outdoor campaigns is a great way to really engage with the audience in a way that is not possible with static posters. This has enabled us to create a targeted and tactical campaign that is relevant and fun to use.”

The campaign was created by Ogilvy & Mather and digital production company Grand Visual.