Toronto Sandwich Shop Creates Bacon Deal for ‘Pig-Shaped’ Runs

Rashers - Sweat Like a PigBacon-lovers in Toronto will be lacing up their runners and jumping on their bikes to earn themselves a 30% discount from Rashers, a bacon-only sandwich shop.

The restaurant’s new promotion ‘Run the Pig’ is out to reach runners and cyclists when they are at their hungriest – right after exercising. To earn their bacon, people are asked to use a mobile-app (such as Nike+ Running) to track their run or ride around a pig-shaped course of their own creation, ending at Rashers restaurant at 948 Queen Street East.

The restaurant is also using their Twitter profile @rashers to tempt bacon-starved Toronto-area runners who have shared their completed Nike+ Running status.

The campaign was created by the bacon-loving folks at OgilvyOne in Toronto.

[via Newswire]


Dove Dupes Photoshop Users With Fake Beautify Tool

Dove Beautify Photoshop Actions

This is an example of a non-traditional ad initiative where the real payoff is really the PR generated from the idea of the concept, rather than the results of its exposure to its proposed targeted user.

The Idea: After nearly a decade of promoting real beauty, Dove wanted to reach out directly to the art directors, graphic designers, photo manipulators who use Adobe Photoshop to manipulate, retouch and create the perfect (yet unreal) look in photographs of models and celebrities.

One of my first creative industry jobs was to cleanup and retouch the photos of models for advertising and beauty product displays. The work included the usual cleanup of small skin imperfections, but also more elaborate manipulation including whitening of teeth, enhancing or changing eye colour, or in extreme cases the complete substitution of a limb if it happened to be positioned awkwardly.

The Toronto offices of OgilvyOne created a Photoshop Action called ‘Beautify’ (an Action is set of instructions that can be completed with a single click click) was posted to the tutorial and software sites frequented by Photoshop users.

When the file was downloaded, installed and then used in Photoshop it reversed the recent retouching work, and added the message “Don’t manipulate our perceptions of real beauty” to the image. The Photoshop user could simply select undo to return to their original work.

Did any designers get duped with this? Highly unlikely. Will this continue a discussion about the manipulation of images? Absolutely.

[via Ads of the World]