Nestlé Outfits Chocolate Bars with GPS Trackers in ‘We Will Find You’ Contest

Kit Kat - We'll Find YouThat chocolate bar you’re eating might just be smarter than you think, it may actually be location aware.

Nestlé have distributed 6 chocolate bars somewhere in the UK outfitted with GPS trackers embedded in the packaging.

Once a buyer activates the GPS tracker, Nestlé’s prize team will locate them within 24 hours and deliver a check for £10,000.

As a secondary part of the promotion, Nestlé is also running a 2-week out-of-home campaign on 3,000 posters outfitted with NFC and QR code touchpoints.

The OOH touchpoints direct users to a mobile-friendly site where they can enter an on-pack code for an opportunity to win one of 2,000 £10 prizes.

The ‘We Will Find You‘ campaign was created by JWT London.

UK

Subaru Launches Sizzling Campaign for New BRZ in Montreal

Subaru

Subaru Canada had heads turning on the streets of Montreal last month with an an ambient street-art installation featuring a 2013 Subaru BRZ surrounded by a burnt mailbox, singed bike rack, melted street lamp and a massive 32’ heat-blasted brick wall.

The installation was enhanced with singed posters featuring a QR code and embedded with NFC enabled tags provided by TAPmeTAGS Inc. The tags were directed consumers to a dedicated BRZ landing page where they could learn more about the vehicle, view images and book a test drive.

The Montreal ambient installation will be coming to major cities across Canada this summer.

The national campaign features also features a 60-second online film titled ‘Scorched’. The film was captured with Phantom camera technology capable of creating extreme slow-motion shots.

The campaign was created by Toronto’s Tribal DDB.

Canada

To enhance the installation DDB Public Relations engaged Canadian NFC tech firm, TAPmeTAGS Inc. to provide NFC enabled tags as part of a test-pilot program to encourage consumer interaction onsite. Singed wild postings surrounding the installation encouraged passersby to “tap or snap” using their NFC phones. This directed consumers to a dedicated BRZ landing page where they could learn more about the vehicle, view images and book a test drive.