New York-Presbyterian Hospital Creates Playlist of ‘Songs to Save Lives To’

New York Presbyterian - Songs to Save Lives To

New York agency Seiden has launched ‘Songs to Save a Life to‘, a new CPR awareness campaign for New York Presbyterian Hospital.

89 percent of people who suffer cardiac arrest die because they don’t receive CPR from someone at the scene, and the initiative looks to help people learn how to perform hands-only CPR to help save more of those lives.

Hands-only CPR requires a pace of 100 chest compressions per minute, and the agency has created a Spotify playlist of popular songs to help you keep time. The list features 40 songs including ‘Stayin’ Alive’, ‘I Will Survive’ and ‘You Can’t Hurry Love’. Although the inclusion of ‘Quit Playing Games (With My Heart)’ and ‘Another Ones Bites the Dust’ show me that someone has a sense of humour.

[via Seiden Blog]


The Economist Promotes Hot Button Issues with Free Hot Potato Handout

The Economist - Hot Potatoes

Looking to promote their status as the go-to source for insight and opinion on today’s ‘hot potato’ issues, The Economist and ad agency BBDO New York have deployed a food truck to hand out free baked potatoes with all the toppings.

The bright red truck will be handing out the steaming spuds at hot spots in Boston and Philadelphia. Each baked potato comes labeled with a ‘hot issues’ such as same-sex marriage, gun control or North Korea.

[via PSFK]


Luvs Provides Sleepless New Parents in Brooklyn a Break with #LullabyLift

Luvs #LullabyLift

Research (and who doesn’t love research) shows that new parents in the UK drive an average of 1,322 miles per year to get their babies to sleep.

Fathers admitted that they end up driving an average of 1,827 miles in the first year of their child’s life to get them to sleep. Over half of “all” parents admit that they used their cars as a “drop-off-to-sleep” vehicle at east once a week, with the average drive lasting 30 minutes. You can bet there were a few late-night drive-thru visits during those excursions.

According to the embedded video below, elsewhere in America parents are driving their babies around until they fall asleep. But in Brooklyn, NY, where people have a lot of babies but don’t have the same access to personal cars, the babies (and parents) are losing sleep.

Enter Luvs #LullabyLift. On the evenings of October 10 and 11 exhausted parents in Brooklyn, NY were invited to tweet to @Luvs with the hashtag #lullabylift, and Luvs would dispatch a special state-of-the-art Sleep Utility Vehicles, which was basically an Luvs-branded SUV from Cliqcar, a New York based car service.

At the end of the ride, which were set to last 20 minutes, parents received packages of new Luvs with Nightlock.

The campaign was created by Saatchi New York.

[via Creativity]


British Airways Surprises Mother With Unexpected Visit From her Son

British Airways - Visit Mum

According to 2010 US Census Data there are 1.7 million India-born people living in America. Ratnesh is one of them, leaving the city of Mumbai at the age of 17 for a new life in New York City.

In this beautifully shot clip created by Ogilvy New York to promote British Airways’ “It’s time to Visit Mum!” campaign, we meet Ratnesh and his mother. They’ve stayed in touch, but she hasn’t seen her son in person in the 15 years since he home.

The agency has asked her to prepare her son’s favorite meal, and they will deliver it to him via British Airways. What his mother doesn’t know is that the airline has arranged for Ratnesh to fly home to surprise his mother in person. Watch the clip below, then call you mum.

If you’d like to try the recipe for Bhindi it’s available as a PDF on the British Airways website.

[via Creative Criminals]


Stouffer’s Delivers Mac ‘n’ Cheese to Chilly New Yorkers in #LocalWarming Campaign

Stouffer's Mac 'n' Cheese Truck

Earlier this fall there were predictions that this winter would be colder than average, and with the exception of a few mild days I’d have to agree with that prediction. It’s now mid-February, and while the days are getting a bit longer each day, spring still seems a long way away.

Nothing beats the cold like warm comfort food, and since January 28 the Stouffer’s Mac ‘N’ Cheese Truck has been making the rounds in Manhattan with Master of Spice Lior Lev Sercarz and Southern “Grill Girl” Elizabeth Karmel and six other famed New York chefs serving locals Stouffer’s Macaroni & Cheese for $4 per bowl.

100% of profits from the truck went to the Mayor’s Fund to Advance New York City in support of Hurricane Sandy relief efforts.

The campaign, which raised a total of $35,000 for Hurricane Sandy relief over 3 weeks, wrapped up on Valentine’s Day with the Stouffer’s delivering free mac ‘n’ cheese meals to chilly Manhattanites who tweeted the hashtag #localwarming.

photo from Facebook

[via Creativity]


Purina Gives New Yorkers Free Cab Rides In Exchange for Cat Stories

Purina cat Chow #catcab
The The Humane Society of the United States estimates that there 86.4 million owned cats in the US (4.5 million in Canada), with fifty-two percent of owners own more than one cat. And with every cat comes a story, and probably pictures and video too.

Purina Cat Chow has created to collect those stories from cat owners. Just create a story about your cat in 600 characters or less, (attach a photo or short video if you’d like), and select. Ten finalists will be selected for consumer voting with five Grand Prize winners being awarded $5,000 and a year’s supply of Purina Cat Chow.

Purina launched the campaign in Manhattan, and for a week offered New York cat lovers a free cab in the #catcab in exchange for their cat stories.


Project Runway Promotes Season 10 Premiere With Interactive Wall

Project Runway #MakeItWork Interactive Wall

Project Runway returns tonight for Season 10 but virtual versions of Tim Gunn, Heidi Klum, Michael Kors, Nina Garciathe have been hard at work for the past week judging the fashion sense of New Yorkers passing by the 20 foot long interactive wall located on Manhattan’s High Line park.

The judges were recorded against a green screen providing reactions from bored, to head nodding to a standing ovation. The video clips were then cleverly programmed to seamlessly transform from appearing to gossipwith the person neck to them to standing and clapping and then back to their seating position again from .

The reactions are triggered by remote control by an offsite operator depending on the fashion sense of the person walking by.

The installation was created by Nexus Interactive Arts.


eBay Taps QR Codes for Interactive ‘Give-a-Toy’ Christmas Store Windows

eBay Give a Toy StoreA few weeks ago eBay introduced their a new mobile app with ‘The Inspiration Shop’, an interactive window shopping experience curated by artist and interior designer Jonathan Adler. Passersby could scan the QR codes associated with each of the displayed items to be directed to the eBay mobile listing where the items could be purchased.

The same mobile app is being used by eBay to power the ‘Give-A-Toy‘ Holiday campaign for Toys for Tots. Interactive store windows in New York and San Francisco feature a lively environment of animated toy trains, teddy bears, robots and more. Visitors can interact with the display, changing it from dark to night or making it snow and ultimately make their donation by scanning the QR codes displayed on the screen.

For the people not in New York or San Francisco who would like to donate, they can visit to make their donation.

EBay’s Facebook fans can personalize one of the toys from the interactive window and share with their friends. For every completed toy, eBay will donate $1 to Toys for Tots (up to $50,000) and a chance to enter a sweepstakes to win a $1000 shopping spree on eBay.

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Monopolize Your City One Check-in at a Time with the Metropoli App

MetropoliThe creative minds behind the Foursquaropoly mobile game concept have re-branded as Metropoli (for obvious trademark issues), but the concept is exactly the same.

Once the concept is released players will be able to download the iPhone or Android version of the app, connect it to their Foursquare account. If a player is the first person to check into a ‘location’ they can buy it with the available money in their Metropoli account. All other players who check-in to that location must pay the owner rent, and the player’s earnings increase as long as they keep paying the bills on their property.

The group has turned to Kickstarter to fund Metropoli and they are looking for $12,000 by October 26. With the help of 46 backers they’ve raised nearly $1800 so far (Oct 9).

The game is obviously built for urban areas like New York, London, Amsterdam and Toronto that have the required concentration of hip mobile users with both the time and attention to dedicate to social game play within their daily tasks of commuting, work and nights out on the town. As I found out in August when I tried to check in to a restaurant in Lunenburg, Nova Scotia – mobile check-ins are not top-of-mind for most people outside of the major cities.