KLM promotes ‘Meet & Seat’ Program with Celebrity Seatmate Contest

KLM Meet & Seat programEarlier this year Dutch airline KLM introduced a ‘Meet & Seat‘ program. Passengers who connected their Linkedin or Facebook to their booking could see the profiles of other passengers who had also chose to share their profiles. Connections could be made to get together prior, during or after the flight… and it was widely panned as being ‘really’ creepy.

Meet & Seat is still around, and KLM is promoting the program with ‘Ne My Guest’, a contest where you can not only win a great trip to a cool destination, but you can also choose a well-known Dutch celebrity to sit beside you on the flight.

You (and a friend, I assume they have to sit somewhere else on the plane) can join footballer Ruud Gullit on a trip to London to watch a Chelsea game; party backstage with DJ Armin van Buuren (somewhere) in the US, fly with supermodel Yfke Sturm to Couture Fashion Week in New York, attend the La Biennale Film Festival in Venice with actor and director Jeroen Krabbe, designer Hella Jongerius at the Oranjebaum Exhibition in Berlin, or finally join the first Dutch astronaut Wubbo Ockels (best name ever) for a space flight training mission.

KLM is on a winning streak of very creative initiatives over the past year including a day when they gathered together 140 employees to tweet replies, added 4000 of their Facebook fans photos to a plane and hosting a dance party on a plane at 35,000 feet to promote a new Amsterdam-Miami route.

Netherlands

‘Piss Off’ Game Rewards Dutch Dudes for Peeing in the Right Pot

Waternet launches Piss Off game in AmsterdamI’m not sure I can call it a trend, but this is the second ‘pee-related’ campaign I’ve posted about this week. (warning: video embedded above semi-discreetly shows Dutch guys peeing)

Koninginnedag is Queen’s Day, a national holiday in the Netherlands celebrating Queen Beatrix. The Dutch people gather together dressed in bright orange, to party in the streets, squares and even on boats in the canals. The problem is with all that alcohol intake, the guys are looking for somewhere close by to relieve themselves, and the canal conveniently fits that bill.

In an effort to keep the canals clean Dutch water supplier Waternet launched ‘Pot Je Pissen’ (Piss Off), a game that rewards those free-peeing gentlemen for using the proper facilities. The game was powered by flow detectors that were installed in each of the urinal stations, and a large digital screen displayed teh results. Whichever guy could pee the most would win the game and earn their water taxes back as a bonus.

I can’t close this post without commenting on those plastic urinal station setups located just steps away from people passing by seem very public. I’ve never been to Amsterdam so maybe that’s the norm at these festivals, and anything is better than having guys pee in the alley and canals. I assume there’s more private facilities nearby for the ladies to use.

The ‘Pot Je Pissen’ campaign comes from the creative folk at Achtung!

Netherlands

Guided by Tweets; Citroën Launches 8-Hour Twitter Race Across the Netherlands

Citroen Netherlands Twitter RaceOn November 17 at 9am, Dutch actress and presenter Froukje de Both will begin an 8-hour drive in a Citroën DS5, but she has no idea where she will be at the end of the day. Froukje and her co-driver will begin their day in the centrally located Dutch city of Amersfoort, but from that point on they will begin taking directions from their the Twitter followers of @CitroenNL. Let’s hope they don’t direct her into a nearby canal.

The way that it works is that when the car approaches an intersection, they will choose the direction that has been tweeted the most. The goal for players is to get the car as close as possible to their location. At 5pm (local time) exactly the car will stop somewhere in the Netherlands. The first person who can find the Citroën DS5 and tweet the secret code found inside gets to drive the car for the next year.

The whole event can be followed live throughout the day on the Citroën Netherlands Facebook page. Visitors can watch Froukje and her co-driver via a live cam inside the car and on see their location updated on Google Maps.

The Citroën DS5 Twitter Race was created by Euro RSCG Amsterdam and creative studio Perfect Fools.

UPDATE: Nov 17 – The Twitter race ended at 5pm in the town of Soest, which is actually only 10 km from where it began this morning in Amersfoort. After hundreds of tweets (weirdly, none from the eventual winner) and hundreds of miles the car was claimed by Bart van Dishoeck (@DJBart1).

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.

Volkswagen Netherlands Builds the Social Media Fanwagen for Facebook Fan

Volkswagen Fanwagen EditionVolkswagen Netherlands is going to build and give away the world’s most social car, and they’re asking their Facebook fans to select which classic Volkswagen; the Beetle or the T1, becomes the ‘VW Fanwagen’.

Each vehicle will feature a dashboard-mounted Feed-o-Matic that prints out the latest updates from your newsfeed; a ‘poke button’ (actually the horn) sits on the steering wheel and a manually updated relationship status indicator below the rear license plate that’ll keep other driver’s informed of your intentions.

Privacy settings are included in the form of window-curtains, a note pad enables instant updates that can be pinned to your (corkboard) wall. The car comes in Social Blue, Cool Comment Grey, Zuckerberg Silver and Winterkorn White (named after Dr. Winterkorn, VW CEO). Check out the Owner’s Manual for the T1 and Beetle yourselves.

The first vehicle that reaches 20,000 ‘Likes’ will become the Fanwagen (so far the T1 is leading the Beetle with 68% of the ‘likes’), and upon completion the first eligible participant (you have to be 18 and have a Dutch driver’s license) to claim the vehicle gets to drive it away.

The campaign was created by Dutch agency Achtung!

Related Posts

Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.