Social TV Platform Miso Launches Enhanced Experience for Dexter Premiere

Miso Dexter Enhanced Experience

Sunday’s premiere of Dexter saw the first launch of a new feature from social TV platform Miso. Users of the app could access and interact with enhanced content that was synched with the show’s broadcast, including polls and actor’s bios. Viewers can sit back and watch the show and receive text updates as enhanced events in the timeline are reached.

While any Miso app user could follow along by tapping play at the beginning of the show, DirectTV subscribers can have the app synch with their set-top boxes. Once synched the Miso app will communicate with the set-top box (they must be on the same wifi network) to determine which show the viewer is currently watching, updating as the viewer changes channels. The app will provide opportunities for viewers to ‘check-in’, access enhanced content and view updates from other viewers of the show currently being watched.

Most followers of Twitter already know that there is a huge social experience that happens during the broadcast of popular shows or live events. We are seeing more and more apps that are trying to tap into that social experience and have viewers interact through an app such as SocialGuide, YapTV or BeeTV. Even networks such as CBS are launching their own mobile apps trying to create and capture that social buzz during broadcasts of their shows.

The free Miso app can be downloaded in the App Store.

SocialGuide is Your Social Media-fueled TV Guide

Social Guide iPhone App

It should come as no shock to anyone who watches live TV events such as the The Oscars or weekly shows like Glee or Mad Men, that viewers are using both the internet and the TV at the same time. Increasingly that internet time is being taken over by mobile devices (smartphones & tablets) rather than a traditional computer.

Neilson and Yahoo revealed that 86% of mobile phone users use the internet on their device while watching TV. Of those people, 33% were using mobile apps, 37% were browsing the internet and 40% were interacting with their friends on social networks like Twitter and Facebook.

Checking-in on TV shows

Applications such as GetGlue, Miso and Into_Now have been launched to allow users to ‘check-in’ to TV shows in the same way that they can check-in to real-world venues using Foursquare or Gowalla.

One of the latest apps to cater to these Internet/TV multi-taskers is Social Guide, recently included in Time Inc.’s 10 NYC Startups to Watch.

How SocialGuide Works

Unlike the other media check-in apps listed above, SocialGuide works like a Social Media- fueled TV Guide. Like any interactive TV Guide it first identifies your local cable company. (The application is US-only, so I used DISH Buffalo as my default).

Users can choose to view all shows in each time period or filter them by Regular Series, Reality, Movies, Sports and News. The shows are listed in order by how many mentions are being shared through Twitter and Facebook (I only saw Twitter posts in my time using the app). All the tweets mentioning the show are visible in the default view, or they can be further filtered by Friends and tweets by the Cast.

If you are just interested in which shows are being discussed the most, then SocialGuide will help you out. It’s amazing (maybe shocking) to see just how many people are posting comments on a Sunday morning while watching Spongebob Squarepants, iCarly or Yes to the Dress.

SocialGuide is available for iPhone and Android.