Teams with Vespa for Last-Minute Christmas Gift Delivery Service

Zady Partners with Vespa for Operation Santa

UPS may have had some hiccups getting packages delivered before Christmas, but wasn’t taking any chances with its customers in the Manhattan and Brooklyn area.

The online store teamed up with American Vespa to launch “Operation Santa”, a free delivery service using scooter-riding couriers dressed like Santa Claus.

[via Fashion Times]


Stouffer’s Delivers Mac ‘n’ Cheese to Chilly New Yorkers in #LocalWarming Campaign

Stouffer's Mac 'n' Cheese Truck

Earlier this fall there were predictions that this winter would be colder than average, and with the exception of a few mild days I’d have to agree with that prediction. It’s now mid-February, and while the days are getting a bit longer each day, spring still seems a long way away.

Nothing beats the cold like warm comfort food, and since January 28 the Stouffer’s Mac ‘N’ Cheese Truck has been making the rounds in Manhattan with Master of Spice Lior Lev Sercarz and Southern “Grill Girl” Elizabeth Karmel and six other famed New York chefs serving locals Stouffer’s Macaroni & Cheese for $4 per bowl.

100% of profits from the truck went to the Mayor’s Fund to Advance New York City in support of Hurricane Sandy relief efforts.

The campaign, which raised a total of $35,000 for Hurricane Sandy relief over 3 weeks, wrapped up on Valentine’s Day with the Stouffer’s delivering free mac ‘n’ cheese meals to chilly Manhattanites who tweeted the hashtag #localwarming.

photo from Facebook

[via Creativity]


Ted Baker Promotes NYC Store Opening By Tidying Up the Big Apple

Ted Baker 'Midtown Abbey'

To promote the opening of their new Manhattan store at Fifth Avenue and 48th Street, fashion retailer Ted Baker deployed a small army of proper British maids and butlers dressed up in 1920s-era uniforms.

The stunt was dubbed ‘Midtown Abbey’, no doubt to play off of the popular UK TV series Downtown Abbey; saw the butlers and maids scooping up dog poop, polishing the Wall Street bull, ironing wrinkled tourist maps and opening doors for taxi passengers.

[via Muse and Views]


Tiffany Shows What Makes Love True on Microsite & iPhone App

Tiffany & Co. - What Makes Love True

On June 1, Tiffany & Co. launched the What Makes Love True microsite and iPhone app featuring stories of love and romance in the city of Manhattan.

The site and app both feature the same content but After clicking around I found myself far more engaged with the iPhone app rather the microsite. The site seemed to present far too many options on each page while on the iphone app focused on one thing at a time and most features seemed only a tap or two away.

The What Makes Love True app is divided into four sections:

Love Stories includes a short film by Ed Burns called ‘Will You Marry Me?’ and a series of 10 stories of couples finding love in Manhattan. The intriguing stories are told through still images and voiceovers from the couples themselves.

Tiffany’s New York features a selection of the most romantic spots in Manhattan for a couple to have a romantic meeting.

The Art of Romance features a collection of exclusive tracks and classic songs from artists such as John Legend and Stevie Wonder. This section also includes a list of romantic Hollywood movies that featured Manhattan as a backdrop. If you’re ready to take your romance to the next level Tiffany’s has a list of 40 tips for romance.

Love is Everywhere allows you to place a heart at any location along with you and your partner’s initials, and a short message explaining why that location is special.

The site and iPhone are being promoted on Tiffany’s Facebook page, YouTube channel and the website home page. After playing with the app for nearly an hour, even I was ready to head on over to Tiffany’s to check out some bling.

The What Makes Love True iPhone app is available Free in the Apple App Store. A video demo of the site and app can be found on YouTube.