MINI Mexico Shocks Women With Bathroom Airbag Stunt

MINI Mexico - Makeup Crash Stunt

The stakes keep rising in the competition to attract people’s attention online. Agencies around the world continue to release videos featuring (supposedly) unsuspecting people reacting to elaborately orchestrated pranks.

In this example created by Publicis for MINI Mexico, they hope to raise awareness of the danger of distracted drivers, particularly among women who apply makeup while driving. Women who stopped to freshen their makeup, screamed in shock when an airbag exploded out of the specially rigged soap dispenser.

The clip attempts to make a tenuous connection between data like “6 out of 10 women wouldn’t dream of going to work without makeup” and “1 out of 4 believe that not wearing makeup could cost them a promotion” to make the conclusion that that is why some women apply makeup while driving. Or maybe it’s not such a far-fetched thought, as a 2009 UK study found that more than 1 in 5 women drivers admitted to having applied cosmetics while driving.

[via Design Taxi]


YouTube Star Raises Awareness of Domestic Violence with Make-up Tips for the Morning After

Lauren Luke

30 year-old Brit Lauren Luke has over 400.000 subscribers and over 126 million views of her YouTube channel panacea81. Since 2007, the self-taught makeup artist she has been posting tutorial videos for her viewers on how they recreate various celebrity looks.

Ad agency BBH London has partnered with Lauren, producing a powerful video to raise awareness for Refuge, a UK charity dedicated to helping women and children escape domestic violence.

The video is very much in the style of Lauren’s regular make-up video, making it all that more shocking when she opens the video apologizing for not being online very much as she’s being having a rough time lately. In the tutorial Lauren calmly shows how to cover up the cuts and bruises from domestic violence. The video ends with Lauren quickly shutting off the camera after hearing a door slam, the screen goes black and the message “65% of women who suffer domestic violence keep it hidden, don’t cover it up” appears.

The campaign is supported by the Twitter hashtag #dontcoveritup.


Hey Ladies, It’s Time to Play ‘Try to Look Pretty Without Poisoning Yourself’

Environmental Defence - Look Pretty Without Killing YourselfEnvironmental Defence, the Canadian environmental action organization has launched a new campaign to create awareness and urge the Canadian government to ban the chemicals and toxins that are found in the personal care and beauty products of Canadian women (and no doubt men).

In the 60 second spot features Jackie, a working mom appearing as a contestant on the game show ‘Try to Look Pretty Without Poisoning Yourself’. She’s asked to choose to choose the cosmetic product that doesn’t contain toxins and cancer-causing chemicals. However the game show is rigged as Canadian cosmetic regulations don’t force companies to disclose the toxic ingredients in many of their products.

Ouch, boo and eww…

More information is available at or you can take action now by signing the petition.

The campaign was created by Toronto creative agency Open and the spot was produced by Partner Films.