Stouffer’s Delivers Mac ‘n’ Cheese to Chilly New Yorkers in #LocalWarming Campaign

Stouffer's Mac 'n' Cheese Truck

Earlier this fall there were predictions that this winter would be colder than average, and with the exception of a few mild days I’d have to agree with that prediction. It’s now mid-February, and while the days are getting a bit longer each day, spring still seems a long way away.

Nothing beats the cold like warm comfort food, and since January 28 the Stouffer’s Mac ‘N’ Cheese Truck has been making the rounds in Manhattan with Master of Spice Lior Lev Sercarz and Southern “Grill Girl” Elizabeth Karmel and six other famed New York chefs serving locals Stouffer’s Macaroni & Cheese for $4 per bowl.

100% of profits from the truck went to the Mayor’s Fund to Advance New York City in support of Hurricane Sandy relief efforts.

The campaign, which raised a total of $35,000 for Hurricane Sandy relief over 3 weeks, wrapped up on Valentine’s Day with the Stouffer’s delivering free mac ‘n’ cheese meals to chilly Manhattanites who tweeted the hashtag #localwarming.

photo from Facebook

[via Creativity]

USA

Kraft Macaroni & Cheese Brand Asks Fans to Tag Links with a Smile

Kraft Macaroni & Cheese - Smile TaggingThis summer Kraft Macaroni & Cheese wants to know what internet sites make America smile. They’ve created an innovative ‘Smile Tagging’ application to their Facebook Page.

Fans simply drag the ‘Smile Tagging Button’ to their browser’s toolbar. As they come across internet content that makes them smile, they click the button to share the content on the Kraft Macaroni & Cheese Facebook page, along with a image of their own smile captured from their webcam.

Fans also categorize whether the link is Amazing, Funny, Cute or Weird. The links are also shared to the user’s Facebook wall, anyone who clicks the link is taken directly to the page the user shared.

Some sites, such as I Can Haz Cheezburger, Fail Blog and The Daily What are including a Smile Tag right on their sites.

The campaign is the latest in a series of social media campaigns created by Kraft’s agency Crispin Porter + Bogusky.