Subaru Has Toronto Newspaper Readers Seeing Double

Subaru BRZ

Readers of Toronto weekly ‘The Grid’ were seeing double this weekend. The front cover of the newspaper looked different depending on what angle you were looking.

From one angle it looked like a regular cover of the Grid highlighting the important stories in the issue. Turn your head slightly and an ad for the 2013 Subaru BRZ appears out of flames.

This trick-of-the-eye is a technique called lenticular printing, which was actually invented back in the 1940s but has evolved recently to add more depth and motion.

The creative for the ad comes from Subaru’s agency DDB Canada.