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Nissan Brings Electric-Vehicle Charging Stations to SimCity

April 28, 2013 by Leave a Comment

Nissan LEAF Simcity EV Charging Stations

Electronic Arts’ SimCity has partnered with Nissan to bring LEAF Electric Vehicle Charging Stations to the virtual streets of it’s players’ towns.

Players are free to download and install up to five of the branded charging stations for the next six months. The Charging Stations provide ‘happiness’ to the Sims and nearby businesses.

“Nissan remains committed to finding innovative ways to promote the development of EV infrastructure and to bringing practical, affordable electric vehicles to markets throughout the United States,” said Jon Brancheau, VP of marketing, Nissan North America.

[via CarScoops]

USA

Filed Under: Automobiles, Gaming Tagged With: , , , , ,

Nissan Transforms Gasoline Pumps Into Everyday Items to Promote Electric Car

May 20, 2012 by Leave a Comment

Nissan Leaf - Bowsers Art ExhibitWith electric car technology finally starting to go mainstream, it’s conceivable that the traditional gasoline pump will disappear or possibly transform into something else.

With that in mind, Nissan Australia is promoting the Leaf, their 100% electric car, with a huge interactive exhibition in Melbourne and Sydney. The outdoor exhibit features 40 petrol bowsers (gasoline pumps) that have been transformed into useful items such as a popcorn machine, fish tank, grandfather clock, bookcase, dollhouse and even a dog kennel.

Australians can vote for a chance to win their favorite petrol bowser, while the remaining bowsers will be auctioned off.

The campaign was created by Melbourne’s WhybinTBWAGroup, with video directed by James Dive of The Glue Society, and PR handled by Eleven PR.

Australia

Filed Under: Advertising & Marketing, Art & Design, Automobiles Tagged With: , , ,

What If Everything Ran on Gas?

May 29, 2011 by 4 Comments

This week Nissan released this funny 60-second spot for the electirc-powered Leaf. Nissan imagines a world where everything runs on gasoline. Well if you live here in Ontario most of your electricity is coming from nuclear and hydro, as you can see in these charts that show us where our electricity is coming from this hour.

Watching the technician check the oil in the photocopier and the laptop being filled with gasoline from the converted watercooler are particularly funny moments. Did you notice the ‘not-so-subtle’ jab at the Chevrolet Volt hybrid? The Volt owner stands at the gas pumps and looks longingly as the Leaf drives by.

While the building of infrastructure for the recharging of electrical vehicles is still in the early stages, it’s satisfying to see these cars starting to reach the streets.

Filed Under: Advertising & Marketing, Digital Culture, Environment Tagged With: , , ,