KLM Celebrates Comic Sans Day With Website Font Switcheroo

KLM - Comic Sans Day

Comic Sans is one of the most widely ridiculed fonts in existence. Since it’s creation by Microsoft designer Vincent Connare in 1994, and its inclusion with Windows 95, it has been widely used and misused (someone would argue there is no proper use) by tens of thousands of would-be desktop publishers around the world.

In 2009, Dutch radio hosts Coen Swijnenberg and Sander Lantinga began celebrating the font by hosting Comic Sans Day on the first Friday of July.

Some Dutch companies, including KLM have joined in on the joke. The airline’s website features a one-day Comic Sans makeover, but they didn’t stop there. They held a special contest, whereby anyone who was named C. Sans was given the chance to win two return flight tickets from the Netherlands to Paris. To enter, particpants

[via Simply Zesty]

Netherlands

KLM promotes ‘Meet & Seat’ Program with Celebrity Seatmate Contest

KLM Meet & Seat programEarlier this year Dutch airline KLM introduced a ‘Meet & Seat‘ program. Passengers who connected their Linkedin or Facebook to their booking could see the profiles of other passengers who had also chose to share their profiles. Connections could be made to get together prior, during or after the flight… and it was widely panned as being ‘really’ creepy.

Meet & Seat is still around, and KLM is promoting the program with ‘Ne My Guest’, a contest where you can not only win a great trip to a cool destination, but you can also choose a well-known Dutch celebrity to sit beside you on the flight.

You (and a friend, I assume they have to sit somewhere else on the plane) can join footballer Ruud Gullit on a trip to London to watch a Chelsea game; party backstage with DJ Armin van Buuren (somewhere) in the US, fly with supermodel Yfke Sturm to Couture Fashion Week in New York, attend the La Biennale Film Festival in Venice with actor and director Jeroen Krabbe, designer Hella Jongerius at the Oranjebaum Exhibition in Berlin, or finally join the first Dutch astronaut Wubbo Ockels (best name ever) for a space flight training mission.

KLM is on a winning streak of very creative initiatives over the past year including a day when they gathered together 140 employees to tweet replies, added 4000 of their Facebook fans photos to a plane and hosting a dance party on a plane at 35,000 feet to promote a new Amsterdam-Miami route.

Netherlands

KLM Uses 140 Employees to Create Living Replies to Twitter Questions

KLM Creates Living Twitter RepliesDutch airline KLM is no stranger to using social media platforms in innovative ways to engage with their customers. Just this year they’ve created a campaign applyng 4000 Facebook fans photos to one of their airplanes, as well as hosting a dance party at 35,000 feet to promote a new Amsterdam to Miami flight route.

Now KLM is promoting their Twitter customer service capabilities. They are committing to answer every tweet or post in person anytime of the day or night.

If you sent a tweet to KLM yesterday, you may have been lucky enough to receive oen of a few dozen personalized video responses. Your tweet was assembled live by 140 KLM employees – everyone from flight crew, customer service personnel and grounds crew – who collectively became a living 140 character Twitter response right before your eyes.

Unlike other personalized video response initiatives (I’m thinking Old Spice) which were played mostly for laughs, this initiative works very well as a physical demonstration of KLM’s commitment to customer service through Twitter.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.

KLM Adds 4000 Facebook Profile Pics to a Real Plane

KLM - Tile & InspireDutch airline KLM is on a winning streak, creating interesting campaigns using social media that connect their Facebook, Foursquare and Twitter audiences to their real-world product. In April in a campaign entitled ‘Tile & Inspire’, KLM invited people to visit TileYourself.com (the site closed on June 15 unfortunately) and create their own Delftware tile. Delftware is the distinctly Dutch blue and white painted and glazed pottery that was first manufactured there beginning in the mid-16th century.

KLM has been handing out gifts of Delftware miniatures houses to its business class passengers on Intercontinental flights since the 1950s. The miniature house are based on specific buildings in the Netherlands and as an added bonus come filled with Bols gin.

According to KLM Corporate Communications 120,000 tiles were designed by people from 154 countries. KLM attracted 50,000 new fans on their Facebook page, the video on how to make the tiles was viewed more than 460,000 times on YouTube and the TileYourself.com campaign website was visited more than 600,000 times.

A lucky 4000 people were chosen to have their creations appear on the side of one of KLM’s Boeing 777s. The video above shows just how they went about it.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.

KLM Hosts Dance Party at 35,000 Feet

In February Dutch airline KLM tweeted that they would be re-opening their route between Amsterdam and Miami on March 27, 2011, Dutch DJ Sied van Riel (@SiedVanRiel) and filmmaker Wilco Jung (@WilcoJung) responded with a tweet expressing their disappointment that this was a week too late to make it to the Ultra Music Festival.

They tweeted “I bet we could fill a plane with house music dutchies who go to WMC miami”.

KLM responded to the challenge with a tweet the said “You fill the plane, we’ll try to fly!”

KLM challenged Sied and Wilco to gather 150 pre-registrations within seven days and they would fly. They gathered the 150 in just 5 hours. Within a few days they launched a website, twitter account. When the dust had settled they had gathered an amazing 426 registrations for the flight.

On March 21, the flight took off from Amsterdam. When the plane had reached 35,000 feet, the DJ started spinning, drinks were served and the transatlantic party was on.

This is a great example of a company listening and responding to its customers. They could have easily ignored the tweet from Sied and Wilco, or responded with a polite ‘we’re looking into it’. Instead the people behind the KLM social media program acted in the spirit of creativity and openness. I’d love to know what took place behind the scenes at KLM as the challenge was made and then met. Great work KLM.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.