Barbie Puts Malibu Dreamhouse on the Real Estate Market for $25 million

Barbie Malibu Dreamhouse - For Sale

It appears that coastal living may have lost some of it’s appeal for the world’s most popular doll, as Mattel’s Barbie puts her pink Malibu Dreamhouse up for sale. With superstar real-estate agent Josh Altman of Bravo TV’s ‘Million Dollar Listing‘ on board, the three storey, one bedroom, one bathroom is listed for $25,000,000 on real estate site Trulia.

But don’t fret about Barbie, she won’t be homeless for long. The announcement is the kickoff to a campaign that includes a worldwide tour to find a new dream home, and a team designers made up of Jonathan Adler, Lulu de Kwiatkowski, Celerie Kemble, and Trina Turk to provide advice and inspiration. The results will be realized in a new Dreamhouse playset that will be made available just in time for the 2013 Christmas season.

The campaign includes traditional advertising and PR, but will be take place primarily on digital media, including,, as well as social media sites like Facebook and Twitter.

[photo Facebook]


eBay Uses QR Codes to Connect Window Shoppers to Mobile Commerce

Ebay Inspiration RoomOnline shopping and auction site eBay has partnered with artist and interior designer Jonathan Adler to create ‘The Inspiration Shop’, a series of real-life shop windows located on Park Avenue in New York City.

Adler has filled the windows with items from the wish lists of more than 20 celebrity tastemakers. Each of the items features a QR code that can be scanned using the eBay app. The shopper is then linked to the eBay mobile site where they can purchase the item. Shoppers from outside the city can view the collection of items on the eBay Facebook page or by visiting the mobile site

The Inspiration Shop was created as a way for eBay to promote it’s mobile commerce capabilities. Shoppers now have the potential to research, choose and purchase an item from wherever they are. Emerging technologies such as Near-Field Communications and frictionless mobile payment systems will soon be in place to further remove more barriers to purchase.