Jim Denevan Creates Artwork On Australian Dry Lake Bed for Hyundai TV Spot

Hyundai Australia - Jim Denevan Creates Art on Dry Lake BedJim Denevan is an American artist who is well-known for two things; his travelling large scale dinner parties ‘Outstanding in the Field‘, and his temporary drawings on sand, ice and other natural surfaces.

To promote the Hyundai’s 2012 i40 Tourer, ad agency Innocean Australia hired Jim Denevan to turn the i40’s tagline ‘Make an Impression’ into reality. Denevan and director Noah Marshall of The Sweetshop headed for Rebecca Lake, a dry lake bed in Western Australia to film the ad.

Watch the 3 part ‘Making of’ videos on the Hyundai Australia’s YouTube page.