Crash Corsage App Brings Wedding Crashing Into the Modern Age

Crash Corsage Mobile AppIn the 2005 hit movie ‘Wedding Crashers‘, Vince Vaughn and Owen Wilson’s characters spend their weekends skillfully sneaking their way into the nuptials of unsuspecting couples. Once in they became the life of the party, helping themselves to food, drink and the odd bridesmaid.

Now the art of wedding crashing may have entered the modern age thanks to ‘Crash Corsage‘, a mobile app that claims to collect data from the open directories of wedding website directories like TheKnot, eWedding or WeddingChannel.com, then filter the list of nearby weddings. Users can score points for leading a conga line, catching the bouquet, dancing with the bride and more.

Call me overly suspicious, but I’ll believe this app is real when I see it approved and available for download in the iTunes store. It all seems like a stunt for something yet to revealed; an elaborate wedding invitation, maybe a promotion for a wedding planner, new website or a reception location.

The Crash Corsage project is the brainchild of R/GA Associate Creative Director Eric Schlakman.

Spotify Finally Set to Launch in the US (but not Canada)

Spotify in the USUS music fans are finally set to get their crack at using Spotify tomorrow. The launch has been rumoured as far back as two years ago when I was first granted a handful of press invites for myself and my music fan friends. Over that time we’ve run the desktop version through its paces, accessing the expansive library, creating shared playlists and providing the block rockin’ beats for two raucous Delvinia holiday parties.

According to an article published todays on GigaOm, Spotify will be offered in the U.S. in three subscription models: A free ad-supported service, a basic $5 per month subscription, and a premium subscription service for $10 a month which allows access via a mobile app, higher audio quality and access to exclusive content. You can head over to the landing page now and signup for an invite for Spotify as soon as it becomes available.

In the two and a half years since Spotify first launched in October 2008, several other competitors have emerged in the US such as Rdio and MOG, and services such as Last.fm, Grooveshark and Pandora have established themselves. Is there room left for another music service amongst music fans, or is Spotify simply a tech curiousity?

Below are a few screenshots of the Spotify application.

What’s New: this is the home screen showing which new albums or tracks have been recently added to the service, as well as a feed of news. This view also hosts popular playlists and a Feed of music that has been played by a user’s friends recently.

Radio View: Similar to Pandora, the radio functions allow a user to create a stream based on genres and decades.

Album View / Playlist View: Shuffle and repeat are available at the bottom of the screen as well as the audio controls. Tracks can be selected for a new playlist or dragged to an existing ones. Right clicking allows a user to grab the HTTP link, Spotify URI or simply share the track with another Spotify user.

Local Files: A user can mix and match your own locally stored music files with tracks from Spotify to create playlists.

Spotify Screenshots

Now, what’s this thing about not coming to Canada?

‘Girl Walks Into a Bar’ Premieres on YouTube to 260,000 Viewers


On Friday March 11, Girl Walks Into a Bar, the first feature length movie specifically made for the Internet made its debut on the YouTube Screening Room. By Sunday night more than 260,000 people had viewed the 90 minute comedy.

According to the press release issued Monday by Shangri-La Entertainment the film’s online audience translates into $2.6 Million worth of ticket sales in its opening weekend. Of course, there were no tickets to sell, the movie was free to watch and the costs to stream it to viewers on YouTube were underwritten by Lexus.

Girl Walks Into a Bar produced by Sebastian Gutierrez and produced by Gato Negor Films and Shangri-La Entertainment is a comedy starring Rosario Dawson, Danny DeVito, Josh Harnett, Carla Gugino, Zachary Quinto and Emmanuelle Chriqui. The movie follows a group of seemingly unrelated people around Los Angeles during one night through lounges, bars, strip clubs and even the occasional nudist ping pong club.

Producer Sebastian said of the movie:

“This signals a new era in independent film distribution and leaves no doubt that audiences are willing to watch long form content online,” said Sebastian Gutierrez. “I’m so proud of the cast of this movie and fascinated by the direct interaction between them and the actual viewers, who have responded in numbers beyond our expectations.”

Unfortunately Girl Walks Into a Bar is blocked outside of the US. I, myself was forced to use… ahem, alternative methods in order to view the movie. The movie itself is fine, but seems to be trying way too hard to be clever. However it contains a few great scenes that anyone who watches will surely recall, including a robbery at a nudist ping pong club.

Is a web-only, brand-sponsored distribution model the way of the future? While this is a one-off experiment, I think that it’s inevitable that we’ll be seeing more of these web-premieres taking place as movie theatre attendance continues to decline and people get more accustomed to streaming movies through Netflix or iTunes.