Demon Office Chair Wreaks Havoc in New Zealand Insurance Company Ad

NZI Insurance - Devil's Chair

A reclining office chair that may have been sent from deepest, darkest bowels of hell is the star of “Devil’s Chair”, a raucous animated ad for New Zealand Insurance company NZI.

The ad created by Draft FCB New Zeland and animated by Assembly Films features the evil chair being passed from one person to another, and the mayhem that ensues when it’s unwitting owner leans back to relax. The cow pooping made me laugh out loud, but then again that’s the kind of high-brow humour I enjoy. Shit happens.

Bonus points to everyone involved for the inspired use of Ennio Morricone’s theme from the Clint Eastwood classic The Good, The Bad, And The Ugly.

It all comes together at the end with the tagline “Bad’s not going anywhere. Neither are we.”

[via StopPress]

New Zealand

Foresters Insurance Challenges North Americans to Take Daily ‘Tech Timeout’

Forester's Tech Timeout Challenge

In a new year-long campaign launched February 5 ‘Tech Timeout‘, Life Insurance provider Foresters is challenging families (and I assume couples and individuals) to take a scheduled break from all electronic devices and spend time reconnecting with each other in more meaningful ways.

The campaign ad features people completely oblivious to other people and their surroundings, while distracted by their tech devices. The clips shows a man entering the wrong house, a girl runs into a light pole while texting, a wife pours steaming coffee into her husband’s lap, and a group of tennis players are oblivious to the game they are supposed to be playing.

The situations while outrageous, aren’t far from the truth. It’s behaviour that most of are either guilty of ourselves, or that we observe everyday.

In a press release to announce the campaign, George Mohacsi, Foresters’ President and CEO said, “Foresters purpose is to champion family well-being and we do that through quality life insurance, unique member benefits and inspiring community activities. We are always looking for innovative ways to help families spend time together and challenging them to ‘disconnect to reconnect’ is a simple way to turn our purpose into action.”

A recent Consumer Electronics Association study reported that the average US home has 24 different consumer media and communication devices, including multiple televisions, computers and smartphones and some believe the proliferation of these devices contributes to a sense of social isolation even when you’re in the same room with other people.

According to the Center for Digital Future, in 2008, 28 percent of people said that being wired has resulted in them spending less time with family members, a significant increase from the 11 percent reported in 2006.

In my opinion it’s like everything else, it’s about balance, and being aware that while technology can enable us to connect with like-minded people, friends and family on the other side of the world, it should not isolate ourselves from our relationships in the real world.

Whether you participate in Foresters’ challenge, do you think you could take a daily break from all technology devices?


Swedish Insurance Company Celebrates Customer with Skydiving Cat Tribute

Folksam - Skydiving Cats

For the past few years, Folksam, a Swedish insurance company, has leveraged their Emotional Barometer application to gauge the sentiment of their policyholders and countrymen. Through a series of 20 question type activities the application creates visualizations that show what activities and opinions the Swedish people are passionate about.

A new series of ads have been created to celebrate the passions shared by it’s customers, including Eva Leijonmark who is passionate about her cat Tiger. Folksam and their ad agency Akestam Holst are celebrating Eva and Tiger by creating an ad showing a group of skydiving cats that join together to spell out her name in the sky. All to the tune of R.Kelly’s ‘I Believe I Can Fly’.

While I’m sure no cats were harmed in the making of this green-screened production, I can only imagine the damage done to the production people who dressed the cats in their little skydiving outfits.

[via Daily Picks and Flicks]


Giant Robots are Attacking Your Neighbourhood on Google Street View

State Farm - Alien Attack ChaosDon’t look now but that ‘thing’ that really does not like Dwayne is now looking for you, and it’s coming right to your neighborhood to find you in State Farm’s ‘State of Chaos‘.

The experience plays off of the State Farm ad ‘State of Chaos’ that I’ve embedded above. First you enter your last name and your address (you can enter any address), then click ‘Unleash Chaos’. It’s way too much fun for me to give too much more away. For even more fun enter the address of your noisy neighbour, then let the chaos begin.

The site is produced by the innovative team at the award winning agencyB-Reel who previously worked on Arcade Fire’s Wilderness Downtown Project and more recently the OK Go’s “This Too Shall Pass” music video.

New Prudential Ad Follows the Sunrise Across the US

This ad was Creativity’s online pick of the day for June 1. An inspiring new ad for Prudential shows the sunrise at several spots across the US on one morning. The entire ad was shot on one day during a three-hour period using 100 cameras to track one continuous sunrise from coast to coast.

The agency is Droga5 and the production company was directed by Ringan Ledwidge of Smuggler.