Hyundai Australia Recruits Lauryn Eagle for ‘Sexy Gets Angry’ Campaign

Hyundai Australia 'Sexy Gets Angry'

Australian Celebrity Apprentice star, Maxim cover girl and championship boxer Lauryn Eagle stars in a new ‘Sexy Gets Angry’ campaign promoting the Hyundai Veloster SR Turbo.

The video is a cool mix of animation and video that may remind some people of the movie ‘Sin City’. As Lauryn is leaving the boxing gym, she runs into a jewel thief looking for a fast car for a getaway. Soon they are speeding through the city, until a distraction and a solid punch launches the thief out of the car. What happens next is up to the viewer. Should she turn in the jewels to the police, or head for the airport? Or should she donate it all to charity?

Viewers are invited over to the Hyundai Australia Facebook page where they can enter, “What should Lauryn do next with the jewels? Tell us in 50 words or less.”

The top 3 entries win a Veloster SR Turbo Track Day at Eastern Creek Raceway with Lauryn and a professional driver.

The Sexy Gets Angry campaign was created by Innocean Australia.


Hyundai TV Spot ‘Breaks Free’ to the Tune of Queen Classic

Channel Hyundai - Break Free

Queen were one the most flamboyant rock bands of the 70s and 80s, and their video for 1984 hit ‘I Want to Break Free‘ saw them at their most memorably outrageous. The whole band appears dressed as women, including Freddie vacuuming the carpet dressed in leather mini-skirt, tight pink top, and full mustache. The song became a world-wide top 10 hit (except in the US where it only reached the mid-40s).

The song has been re-imagined for an Australian Hyundai i30 TV spot, stitching together scenes of characters talking to create the lyrics of the first verse of ‘I Want to Break Free’.

The ad was created by Innocean Australia and produced by Prodigy Films.

Earlier this year a spoken version of Bohemian Rhapsody was used in a humorous ad for The Cosmopolitan of Las Vegas.


Jim Denevan Creates Artwork On Australian Dry Lake Bed for Hyundai TV Spot

Hyundai Australia - Jim Denevan Creates Art on Dry Lake BedJim Denevan is an American artist who is well-known for two things; his travelling large scale dinner parties ‘Outstanding in the Field‘, and his temporary drawings on sand, ice and other natural surfaces.

To promote the Hyundai’s 2012 i40 Tourer, ad agency Innocean Australia hired Jim Denevan to turn the i40’s tagline ‘Make an Impression’ into reality. Denevan and director Noah Marshall of The Sweetshop headed for Rebecca Lake, a dry lake bed in Western Australia to film the ad.

Watch the 3 part ‘Making of’ videos on the Hyundai Australia’s YouTube page.