Johnson & Johnson Place Ad Infused with Baby Powder Scent into Indian Dailies

Johnson & Johnson - Baby Powder Scent Infused Print Ad

In the 1908s it seemed that you couldn’t open a magazine without stumbling upon ads featuring scent strips. The scented ads are indeed still around, and in 2012 Forbes reported findings from GfK MRI Starch Advertising Research that these ads are still successful at capturing readers’ attention.

Recently Johnson & Johnson India placed ads in leading India newspapers such as The Times of India, The Hindu, Malayala Manorama and Mathrubhumi printed with ink infused with the scent of the company’s baby powder.

[via LiveMint]


British Airways Surprises Mother With Unexpected Visit From her Son

British Airways - Visit Mum

According to 2010 US Census Data there are 1.7 million India-born people living in America. Ratnesh is one of them, leaving the city of Mumbai at the age of 17 for a new life in New York City.

In this beautifully shot clip created by Ogilvy New York to promote British Airways’ “It’s time to Visit Mum!” campaign, we meet Ratnesh and his mother. They’ve stayed in touch, but she hasn’t seen her son in person in the 15 years since he home.

The agency has asked her to prepare her son’s favorite meal, and they will deliver it to him via British Airways. What his mother doesn’t know is that the airline has arranged for Ratnesh to fly home to surprise his mother in person. Watch the clip below, then call you mum.

If you’d like to try the recipe for Bhindi it’s available as a PDF on the British Airways website.

[via Creative Criminals]


Tipsy Drivers in India Come Face to Face With The Hindu God of Death

Zara Tapas Chennai Police - Yamaraj - Drink and Get Driven

70% of road fatalities in India are the result of drunken driving. To help raise awareness of this serious issue the Bangalore offices of McCann Worldgroup collaborated with the Chennai Traffic Police and Zara, a popular bar in Chennai.

As patrons received their cars from the valet, they were shocked to find an actor dressed like Yama, the God of Death from Hindu mythology waiting for them inside. Once the driver recovered from the sock they were handed a card with the message, “Your Time Has Not Yet Come”, and a phone number to call a driver-for-hire service to get home safer.

[via Ads of the World]


Geox Tests Waterproof Boots in the Rainiest Place on Earth… During Monsoon Season

Geox Amphibiox Cherrapunjee

What better place for Italian shoe brand Geox to conduct a test their Amphibiox waterproof boots than the rainiest place on earth… during monsoon season. The town of Cherrapunjee is located in Meghalaya state, northeastern India, and has an average annual rainfall of 12,028 mm. By comparison, one of the rainiest place in Canada is Hartley Bay – located south of Prince Rupert in BC – with an annual rainfall of 4549 mm, is far less than half the rainfall of Cherrapunjee.

The brand brought along four ‘product testers’, who they recruited earlier this summer on the Geox Facebook page. Along for the experience were: Venice Tour Guide, Andrea D’Alpaos; Spanish lawyer, David Subirats; Swiss photographer, Claudia Leisinger; and British ski instructor, Rob Spears.

The test is presented as a journey through the streets of Cherrapunjee. One by one, you meet each of the ‘testers’ and see a short film of their exploration in the village, forests and caves in the area. The gorgeously shot films are a pleasure to watch, and despite the gloominess of the environment, the beauty is more than apparent in the landscape and faces of the local people.

Data displayed on the top of the screen shows how many steps were taken in the boots, how much rain they were exposed to, the terrain, external temperature and of course, the dryness inside the boot.

The site was created by Oslo agency, SMFB, video was directed by with Rohan Blair-Mangat and production by London’s Stinkdigital.

[via Creativity]