Parking Lot Installation Turns Drivers’ Everyday Cars Into Hot Wheels

Hot Wheels my Ride

Since their introduction by Mattel in 1967, more than 4 billion Hot Wheels cars have been produced, finding their way into the hands of children and avid adult collectors alike. While most of the common series of cars can be found for under $2, the highest price ever paid for a Hot Wheel was when a collector paid nearly $72,000 for an extremely rare 1969 pink Volkswagen Beach Bomb.

To help people envision their everyday car as a Hot Wheels car, agency AGE Isobar created a cool installation installation in a shopping centre parking lot in Sao Paulo.

Drivers could drive their car directly into a life-size replica of the Hot Wheels plastic blister package, and have their picture captured and shared on Facebook. The production crew captured images of nearly 3000 cars in just a week.

[via Ads of the World]

Brazil

Real-life Hot Wheels Cars Perform Double Loop at X-Games

Hot Wheels Double Loop Dare

I was lucky enough to be there for the launch of Mattel’s iconic Hot Wheels brand in 1968. The brand provided kids like me access to the hot rods and muscle cars that more traditional British toy car brands like Matchbox couldn’t offer.

Another important part of the Hot Wheels product was the orange track, which typically included a loop. The cars would fly down an incline, and with any luck would survive the loop and continue on down the track to their ultimate demise deep, deep under the chesterfield.

Flash forward to the 2012 X-Games. Team Hot Wheels drivers Tanner Foust and Greg Tracy lined up to challenge the real-life 60 foot tall double loop.

USA