Heineken #TweetforaTable Saves Slackers From Valentine’s Day Heartbreak

Heineken Valentine's Day #tweetforatableHeineken USA and their ad agency Wieden + Kennedy N.Y. are out to save a few would-be Valentino’s from a romantic washout this February 14.

They’ve secured reservations at great restaurants New York, Los Angeles and Chicago and are handing them away on Twitter to desperate who tweet the hashtag #tweetforatable.

[via Mashable]


Young Explorer Barters His Way to Thailand with Bottomless Backpack of Heineken

Heineken Passport

I’d like to get a quick look inside the magical bottomless back pack featured in this campaign from Heineken Singapore. Intrepid explorer and Heineken hustler Justin, barters bottles of beer to make his way through the 5187km journey from Inner Mongolia to the big partySensation Thailand 12.

Visitors to the Facebook app register their ‘The Heineken Passport’, and earn travel miles and achievements by watching and sharing the video links of Justin’s travel on social media. The Passport holder with the most earned miles each day earns ones of the daily prizes. Total miles are accumulated to earn grand prizes including a trip to Sensation Taiwan for themselves and 3 friends.

The Passport campaign was created by the Singapore offices of Iris.