Tough-Guy Vinnie Jones Teaches a CPR Lesson You’d Better Not Forget

Vinnie Jones demonstrates Hands-Only CPR for the British Heart FoundationYou may remember Vinnie Jones best from his days as a ‘hard-man’ footballer or from his tough-guy roles in Guy Ritchie’s ‘Lock, Stock & Two Smoking Barrels‘ and ‘Snatch‘.

Recently Jones has taken on a new role to help the British Heart Foundation promote ‘Hands-only CPR’, and he’s using his typical tough-guy style in this demonstration video. Vinnie and his pals luckily had a special volunteer lying around for the demonstration.

The first important thing to do is call 999. Then check the person for responsiveness, and to see if they are breathing. Then lock your fingers together with knuckles facing out. Begin to press down on the patient’s chest approximately 5-6 cm (about 2 inches); push hard and fast, about two times a second. Vinnie and his ‘associates’ suggest you keep time to the beat of the BeeGees’ Stayin’ Alive.

According to the British Heart Foundation, less than 10 percent of the 30,000 people in the UK who suffer cardiac arrest survive long enough to leave hospital alive. By using a technique such as ‘Hands-only CPR’ it can double the a casualty’s chance of survival.

A shorter version of the video will be used on UK TV. Visit the BHF Hands Only CPR site for more information.

Swedish Health Board Unleashes ‘Sneeze Box’ to Promote Flu Vaccinnations

Goteborg Sneeze BoxTo help spread the message (no pun intended) about the importance of flu vaccinations to the citizens of Göteborg; Primärvården, the West Sweden health board decided to sneeze on them. Thankfully not in person, but virtually.

The health board created a ‘sneeze booth’ and took in to major shopping malls where shoppers were invited behind the curtain to try their luck. Once behind the curtain people found themselves staring at a recording of a very ‘sick’ looking actor. The actor prompted the viewers to press the yellow button. Once the users pressed the button, an epic and very messy sneeze was unleashed onto the screen followed by the message, ‘Next Time it Could Be Real. Get Vaccinated for Influenza’. The reactions of visitors were captured on camera and could be uploaded to

Did it work? Traffic increased to the site by 2000% during the week that the Sneeze Box was in town. Over 2500 citizens vaccinated themselves, and over 600 people uploaded their “sneeze reaction” movies to the campaign site.

The campaign was created by Göteborg, Sweden agency SCP/Grey.

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Add your Zebrafish to the Hope Tank and Help the British Heart Foundation Mend Broken Hearts

British Heart Foundation - The Hope TankScientists funded by the British Heart Foundation are conducting research into ways that they can literally help broken hearts mend themselves. Currently once a heart muscle is damaged from a heart attack, it can never fully recover to it’s former healthy self. Scientists are using Zebrafish, which can re-grow parts of their heart, with the goal of helping human hearts mend themselves in as little as 10 years time. What was once science fiction is becoming science fact.

To promote this groundbreaking research and the Mending Broken Hearts Appeal, the British Heart Foundation has created The Hope Tank, a virtual aquarium filled with zebrafish. Visitors can create their own zebrafish and leave a personal message of hope, joining nearly 3,000 other supporters.

The Hope Tank was created by London creative agency Glue Isobar.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at for a cocktail.

MealSnap for iPhone: A Picture Is Worth 1000 Calories


Using your smartphone to capture an image of your meals is one of the most common clichés of social media oversharing. Naysayers are always eager to say, “Why should I care what people have for breakfast”.

If you’re taking pictures of what you eating anyways, then MealSnap from Daily Burn can help you out by estimating the number of calories you’re about to consume (or have already consumed). Daily Burn produces other smartphone apps for health and exercise tracking including an app to scan food packaging barcodes to access their nutritional information.

I was skeptical when I first heard about MealSnap back in April. Could it really identify the food I was eating from just a smartphone picture. I grabbed a few photos of some past meals to see what kind of results MealSnap would give me. I included a stack of pancakes with blueberries, a burger and fries and a slice of pepperoni pizza. Not exactly a snapshot of a healthy lifestyle, but I can assure you these were not eaten on one day.

The MealSnap database of 500,000 food items identified the breakfast as pancakes and the blueberries (601-902 calories). It also did a great job of self-identifying the burger and fries, even the ketchup (454 -681 calories). The pepperoni pizza was identified too (198 – 297 calories). A quick check over at profile suggested that these estimate were in the neighbourhood.

So, what is MealSnap good for? It does make a good food journal. If a person is looking to change their eating habits, one of the first things they should do is create a food journal of what they are eating now. MealSnap makes this process relatively effortless, and with a brief description to the image you can improve it’s accuracy with calories.

I’m still amazed that the image recognition works at all. MealSnap is available in the App Store for $2.99