New FedEx Ad Features Golf Loving Metal Heads

FedEx Metal Band

FedEx is promoting their shipping services with a series of golf-themed ads. The funniest one features a metal band that looks like a mashup real-life rockers Slipknot and Cradle of Filth.

In the ad the band’s manager storms into their hotel room and yells, “How am I supposed to sell you guys as the most dangerous band in the world, when you’re seen schlepping golf clubs through the airport?” A masked member of the band responds, “but we love golf.” The solution? Ship your golf clubs with FedEx.

The ad was created by BBDO New York and directed by Jim Jenkins of OPositive. Among Jenkins previous work is the hilarious Snickers ad, ‘Party’ starring Joe Pesci.

USA

Forget DeLoreons; Volkswagen UK Sends Time Travelers to 1976 in Golf GTI

Volkswagen Golf GTi 35 Anniversary Tim TravelIn 1976 Jimmy Carter defeated Gerald Ford to become US President; the Cincinnati Reds swept the Yankees in the World Series; moviegoers lined up to see Carrie and Rocky at the theatres and Paul Allen and Bill Gates first registered Microsoft as a business. Meanwhile in Wolfsburg, Germany, Volkswagen engineers were readying the original Golf GTI for its June debut.

To celebrate the 35th anniversary of the Golf GTI in June 2011, Volkswagen has released the limited Golf GTI Edition 35. To promote the Golf GTI in the UK, Volkswagen has launched a fun campaign featuring the GTI and test driver and engineer Thomas and Alexander. With plenty of inspiration from ‘Back to the Future’ but no flux capacitor in site, the two drove their GTI Edition “back in time” (yes, I am making double quotes) in front of a crowd of special guests. The two then arrived seconds later in 1976 Wolfsburg to the amazement and curiosity of the original Golf design team.

More videos will be posted soon at the Volkswagen UK Facebook page as the two continue their time travels.

Thomas and Alexander took a few minutes to create a Spotify playlist from 1976 including songs by Fleetwood Mac, ABBA, Thin Lizzy, Boston and of course ‘Play That Funky Music’ by Wild Cherry.

The campaign creative comes from DDB UK, the live event and videos are produced by Passion Raw.

Via The Drum

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.

Volkswagen Canada Teams Up with Facebook Fans to Create Ad

I’m a big fan of the ‘Drive Until _____’ series of commercials that Volkswagen Canada has been running recently promoting the Golf. The ‘Drive Until You Find the Courage‘ spot made my ears perk up when I recognized the Jesus & Mary Chain song ‘Just Like Honey‘. The ad itself was well-done too, showing a nervous man driving around until he finally stops in front of a building. It’s then revealed that he’s going to propose as he grabs the engagement ring off the seat and runs up the stairs.

Volkwagen Canada - Let's Make an Ad TogetherThe next ad in the series ‘Drive Until It’s Time‘ continues the story with the aforementioned driver and his three friends on an all-night cruise around Toronto, including a critical stop at Apache Burgers. The boys change into their tuxes in a parking garage and just make it to the church on time.

I’m a big fan of the music from this ad also. I originally thought it might be a new track from MGMT, but my Shazam iPhone app pointed me to a track called ‘Keep the Lights On‘ by Liverpool, UK band called Wave Machines.

Let’s Make an Ad Together

Now, Volkswagen Canada wants you to help create the third ad. Head over to their Facebook page right now. Voting is in progress right now between two scripts; ‘Drive until you’re ready to talk’ (which almost made me tear up) and ‘Drive until you see double’. Once a script has been chosen, it’s on to choosing the car, the cast, the shoot, the music and then a vote on the Final Cut starting August 5.