Ford New Zealand Creates Hot Sauce to Promote Limited Edition Fiesta ST

Ford ST Hot Sauce

The new limited edition Fiesta ST may be a hot looking car all by itself, but Ford’s New Zealand ad agency JWT decided to take things up a notch. The agency recruited chili sauce maker Chris Cullen of Cullys to create a special chill sauce containing the hottest chilies grown in New Zealand.

The sauce was created using the Trinidad Scorpion Butch T pepper, which clocks in at a tongue-melting 1.463 million on the Scoville scale, the measurement of spicy-heat created by American pharmacist Wilbur Scoville in 1912. By comparison the Habenero earns a rating of only 300,000 SHU.

A limited number of 3,000 bottles of the ST Hot Sauce bottles were produced, with 1500 finding their way onto tables at trendy Mexican restaurants and burger joints around Auckland. Others were sent to potential customers, while others were given away on the Ford New Zealand’s Facebook page.

[via Campaign Brief]

New Zealand

Vaughn Gittin Jr. Burns Rubber in Ford Racing’s ‘2nd Shift Drift’ Clip

Vaughn Gittin Jr. in 2nd Shift Drift

In a new Ford Racing video released this weekend, the car maker gives Formula Drift driver Vaughn Gittin Jr. free reign to burn rubber around its Flat Rock Assembly Plant in his Monster Energy Falken Tire Ford Racing Mustang RTR (all sponsors noted, check!).

Ford’s Flat Rock Assembly Plant has been the source of every Mustang built since 2004, with the plant pushing out an average of 500 Mustangs per shift. A lucky 5 percent of these cars are picked at random for a full test-track evaluation. Gittin speeds, slides and drifts (same thing, I guess) around a number of these lucky cars strategically parked around the parking lot, test track and loading facilities of the plant.

As for the sweet-looking red Mustang that Gittin Jr. brushes against at the 2:22 mark of the video, once you buff out the scratches, I just might be interested in a little scratch n’ dent discount.

[via CarScoop]


Ford Australia Unveils Art for Falcatron Transformer Concept

Ford Falcatron

Earlier this month Ford Australia polled it’s Facebook page followers to decide which of their Falcon models should be used to create an Aussie Transformers concept. The project is a partnership between Ford and Activision to promote the launch of the new video game Transformers: Fall of Cybertron.

On August 23, game developer High Moon Studios revealed the Falcatron; their interpretation of the Ford XR6.


Ford Turns Paris Parking into an Interactive Pinball Game

Honda Paris Parking PinballOne of the most challenging parts of getting my driver’s license was the parallel parking test. Where I grew up in Nova Scotia there was little need for this driving skill unless you had to park a tractor between two cows. Since I’ve been living in urban environments my parallel parking skills grew to be pretty solid, however I also learned the stress involved in finding a decent parking spot on the street.

In Paris, like most large cities, great parking spaces are rare and hard to find, so drivers will do whatever it takes to fit into one when they find it. To promote theit Active Park Assist, Ford of Europe installed a giant pinball game on a building above an open parking spot, and programmed the bumpers of the cars in front and behind to react like pinball bumpers.

The creative for the pinball parking experience comes from Ogilvy & Mather Paris, with production by Moonwalk.


Ford Europe Celebrates New 2012 Fiesta With Instagram Photo Contest

Ford Europe hosts Instagram Photo ContestDozens of brands like Starbucks, Pepsi, Red Bull are using Instagram to share behind-the-scenes photos with their followers, others such as Ford Europe are using the popular photo sharing app as a photo contest mechanism.

The Fiestagram campaign celebrates new technology found in the 2012 Ford Fiesta, including rear-view mirror camera, keyless entry, and MP3 and USB connectivity. Each week the panel of judges review the entries to determine which Instagram photographer has created the most original and relevant interpretation of the car’s feature. There are weekly prizes and grand prize of a new Ford Fiesta Titanium.

The panel includes editorial photographer James Day; Philippe Gonzalez, founder of; Scott Monty, Ford’s Digital & Multimedia Communications Manager and Luca Anania founder of @photooftheday.

The #Fiestagram hashtag contains nearly 12,000 photos.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at for a cocktail.

Ford and ScanBuy team up for Ford Focus Hunt at Internet Week NY

Ford and ScanBuy have teamed up to launch the Ford Focus Hunt during Internet Week New York. People attending will have the chance to win Ford’s IWNY Prize Pack, including two tickets to the Webby Awards, a suite in the Roger Smith Hotel and a ride to the Awards in a 2012 Ford Focus (I suppose, it beats a cab).

To win the prize package, IWNY attendees will have to track down (according to the website you just have to find the IWNY Booth) and scan five QR codes to unlock special badges using their ScanLife reader.

When unlocked each of the badges highlight a feature of the 2012 Ford Focus. The badges were designed by New York graphic designer and illustrator Matthew Langille.

One beef I have is the relatively long form asking for not only my name and email, but my full address and phone number as well as opt-ins for future communications. After seeing the simplicity of the Mobio app entry form for the Top Chef Canada contest I posted about yesterday, this seemed like a bit of a step backward.

Ford Puts New Grand C-Max Into Customers Hands Using Augmented Reality

In late February Ford of Britain launched the an augmented reality campaign using Panasonic’s new 3D depth imaging technology to promote its new Grand C-MAX. The user interface is based on natural movement and hand gestures rather than using printed markers as a point of reference as in ‘traditional’ augmented reality experiences.

Users could interact with the display by holding their hands up to the screen. They can then use virtual buttons to choose the cars colours, open doors or fold down the seats, rotate and explore 3D ‘virtual’ models of the cars on the screen and in their hands.

Mark Simpson of Ford of Britain said:

Mark Simpson at Ford said: “Using live interactive outdoor campaigns is a great way to really engage with the audience in a way that is not possible with static posters. This has enabled us to create a targeted and tactical campaign that is relevant and fun to use.”

The campaign was created by Ogilvy & Mather and digital production company Grand Visual.