Top Chef Canada Cooks Up Contest with On-Air QR Codes

Top Chef Canada - Win a GE KitchenFans of Top Chef Canada can now win a $15,000 GE Monogram Kitchen by scanning a QR Code that will appear on-air during the show over the next 4 weeks. People who want to enter the contest but miss capturing the code during the tv show can visit the Top Chef website and capture the QR Code from their computer screen. The only other way to enter the contest is by physical mail. This should be enough to motivate viewers to download and register their Mobio app.

Mobio Identity Systems is a Vancouver-based company whose app is available for iPhone, Android and Blackberry. Once downloaded users are prompted to register their personal information. Once registered, a user can attach their credit card information to their Mobio account, turning their mobile phone into (in Mobio’s words) a “payphone”.

Mobio users scan QR codes as they appear in email, on the web, in print or on television using the app. In this example with Top Chef Canada, the user is taken to a contest entry form within the Mobio app. The difference with Mobio is that there is no need to type in your information, the user simply checks the box for name and email.

Back on April 27, Shaw Media (owner of The Food Network Canada) announced that they will be the official broadcast reseller of Mobio’s payment and marketing applications to ad agencies, media buyers and other clients across Canada.

The whole experience scanning the code from the website is very efficient, the scan and contest entry literally takes seconds. I watched tonight’s episode and missed seeing any QR code on the air during the show. Did you see it?

Top Chef Canada airs on The Food Network at 9pm ET/10pm PT.